Lancia makes his first entry into the metaverse. The famous car brand will present its project at Metaverse Fashion Week 2023. The event will be held from 28 to 31 March. Lancia will in fact be the official carmaker.
The automotive space dedicated to the exhibition will be located within the "fashion quadrilateral", a central area, inspired by the Milan showroom in via Gattamelata.
Each user will be able to access the fair once logged in and will be able to visit each sector.
The Lancia-branded cars displayed in the metaverse will be a Ypsilon model and a new concept that has not yet been revealed.
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Chiara Chiommino is a graduating student in science of communication with work’s experience in social media marketing and web marketing as Brand Manager for Italian Cigar Group SRL. She took part in an internship experience entitled "Il Metaverso" in Italy.