For the column “the Musk’s strangeness”, in a recent tweet Musk wrote to his followers that Twitter will do lots of dumb things in coming months.
Musk, a unique Twitter’s director, has already change several rules, fired staff, imported costs related to verified accounts and more…
But recently, in a giant conference in front of more than 100.000 people and advertisers, he was unsure about Twitter’s progress. For this reason, maybe for the first time, he was open to receive feedback and also ideas.
Twitter at first added “verified account” next to brands like Coca-Cola, Nike, Apple…after few minutes the verified symbol disappeared.
Brands like General Motors, United Airlines, General Mills and others, stopped buying ads on the platform before observing all Musk’s actions.
In a Zoom call, an advertiser which name is Paskalis, said that Musk’s personal Twitter is introducing a big level of repetitional risk.
Chiara Chiommino is a graduating student in science of communication with work’s experience in social media marketing and web marketing as Brand Manager for Italian Cigar Group SRL. She took part in an internship experience entitled "Il Metaverso" in Italy.