METAVERSE FASHION WEEK - We are in the middle of the period of severals 'fashion week'. From Milan to Paris, London, New York, up to the metaverse. Yes, because after visiting the fashion capitals, big brands will parade in the Metaverse Fashion Week.
The first edition of Metaverse Fashion Week was held in March 2022, hosted within the Metaverso of Decentraland. Aim of Virtual Fashion Week is to experiment and test the virtual world that brings brands closer to younger consumers and that thanks to the blockchain protects big brands from possible scams. The success of the 2022 edition was such that the event will also be held in 2023.
Within the Virtual Fashion Week, visitors could attend various events and buy items for both their avatar and themselves to receive at home, but to be paid in cryptocurrencies.
Many were the brands that took part in Mvfw, driven by the prospect of making friends with the metaverse. By 2030, according to Morgan Stanley, it will bring to the fashion industry about 55 billion dollars. These include DKNY, Tommy Hilfiger, Paco Rabanne, Dolce & Gabbana, Etro, Charles & Keith and Prive Porter, and already very famous brands in the new version of we3 such as DeadFellaz, The Sevens, 8SIAN, Fang Gang, & The Mortiverse.
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
