Sept.29, a super hot news came from one of the most important global music platform. Warner Music Group reported its advert collaboration with OpenSea, NFT marketplace. The aim of the collaboration is to create a platform in which different artists can increase their fanbase into the Web3 hub.
Through OpenSea, WMG artists will ampliate a new form of connection and innovation thanks to NFT world. Music creators will gain access to customize storytelling and landing pages.
Shiva Rajaraman, OpenSea’s vicepresident, said:
For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages.
Chiara Chiommino is a graduating student in science of communication with work’s experience in social media marketing and web marketing as Brand Manager for Italian Cigar Group SRL. She took part in an internship experience entitled "Il Metaverso" in Italy.