The international fashion system has put behind the second edition of the digital fashion week. The event took place from 28 to 31 March. From the tribute to Vivienne Westwood and Cristóbal Balenciaga to the virtual fashion shows of Boss and Dolce & Gabbana, the Metaverse Fashion Week 2023 was a little bit romantic and nostalgic, also if it was like a nostalgia of the future, not of the past.
Inviting the global community to experience the latest advances in digital fashion, the major fashion makers made the appointemtn on the Decentraland platform.
This edition of MVFW paid homage to Vivienne Westwood, one of the most innovative and revolutionary designers of the 20th century who passed away in 2022. But also to Cristóbal Balenciaga, the genius of Haute Couture, founder of the homonymous maison, who died in 1972 With the immersive installation “Dear Vivienne” the international artistic collective Vueltta, which creates immersive experiences in the metaverse of Decentraland, homaged the transgressiveness, creativity and rebellious spirit of Vivienne Westwood.
The RLTY, Art Consulting and Animal Concerts platforms celebrated the great Spanish couturier with the event “Cristóbal Balenciaga: New Code”. Some of Balenciaga's most iconic creations have been transformed and made available for purchase in digital format. “Long before cryptocurrencies and NFTs existed, Cristóbal took fashion and women to the moon,” the collective commented in a press release.
In the 1950s, Cristóbal Balenciaga pioneered new shapes never before seen in fashion, including the babydoll dress, sack dress and cocoon coat. With these design innovations, he achieved what is considered to be his most important contribution to the world of fashion: a new silhouette for women. Long before there were non-fungible token drops and crypto, Cristóbal took fashion, and women, to the moon. Inspired by Lorenzo Riva’s collection of over 9,000 drawings created by Cristóbal Balenciaga during the height of the couture movement. These couture creations was now transformed into stunning wearables.
Also the brand "Boss" made its appareance during Metaverse Fashion Week 2023, with an amazing parade. It was the same show presented in Miami but transformed into an interactive experience in its virtual showroom. "Users had the opportunity to discover new products in a new space, a digital extension of the show, inspired by the aquatic elements characteristic of the show. The virtual experience presented an integrated level of gaming, where users discovered new looks while also collecting items along the way. Once the search was completed, the user received a digital fashion item as a reward: a blue Boss suit, like the one seen on the Miami catwalk, which he could wear on the Ready Player Me platform". This really means that AR or VR are maint to be mixed with phisical reality.
Dolce&Gabbana was also present at MVFW and together with the UNXD platform is about to launch the DGFamily NFT community. Here collectors will be able to enter the world of the iconic brand on a journey to experience fashion in the metaverse and beyond. At Metaverse Fashion Week 2023 Dolce&Gabbana presented "Future Rewind", the first digital contest aimed at promoting young emerging talents. This was just another example of the so call "phigital", an emerging attitude of many econimics areas, as well as fashion, to combine the immersive reality with the traditional way of connecting people.
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Ilaria Vanni is a TV journalist for italian broadcasting and coordinator of The Meta Economist portal. She has a philosphy degree and she's now studing the economic and technological issues connected to the new frontiers of the metaverse.