Loro Piano, the famous Italian high fashion brand, is taking innovation to the next level! Thanks to the use of blockchain technology, their clothing will be traceable in a unique and safe way. Finally, every step of the production of their fine fabrics will be documented transparently, ensuring the highest quality and authenticity.

A project with blockchain to inaugurate the Palo Alto boutique

In March Loro Piana came out with two novelties. First he opened a new boutique in Palo Alto, California. At the same time, it launched a new digital certification service for authenticity and traceability thanks to blockchain technology in collaboration with Aura Blockchain Consortium.

The project involves the customer scanning a QR code on the labels of the twenty items on sale in the boutique. The aim of this initiative is to make it possible to verify the authenticity of the garment purchased and to keep track of its path from the fiber-producing farm to the manufacture. The path of the field is recorded on blockchain for the whole life span, in fact the traceability continues also to the arrival in the store and the purchase of the customer, who can pass on the garment and ascertain its ownership always thanks to the QR code.

Fashion meets art with Charlotte Taylor’s NFT

But the service does not stop there. London artist Charlotte Taylor has created an exclusive 3D digital artwork representing the journey of The Gift of Kings. Through these works, Taylor has been able to capture the true essence of the most precious wool in the world, immortalizing the journey of this precious raw material.

And that’s not all: starting from the spring summer 2023 collection, the digital certification will be extended to all the new garments made with this precious fabric, available in all Loro Piana boutiques present worldwide.

The success of Loro Piano

Loro Piana is an Italian luxury brand that represents Italian craftsmanship excellence in the world. Founded in 1924 as a manufacturer of fine fabrics, Loro Piana has evolved over the years becoming one of the most important fashion houses in the world.

The secret of Loro Piana’s success lies in its attention to quality and in the constant search for valuable and innovative materials. The company’s philosophy is based on the use of natural and sustainable raw materials, such as cashmere wool, virgin wool, silk and cotton, which are processed with the utmost care and attention.

Loro Piana clothing and accessories are synonymous with elegance, comfort and refinement, thanks to their clean lines and the choice of fabrics. Their products are loved by those who seek uncompromising quality and appreciate discreet luxury.

But Loro Piana doesn’t just create clothes: his passion for quality and beauty also extends to furniture and interior design. Their home textiles, in fact, have become famous all over the world for their softness and timeless style. Loro Piana is synonymous with artisanal excellence, discreet luxury and attention to sustainability.

The metaverse offers many opportunities for teaching. Schools are exploring new ways of teaching, which leverage technology to create immersive and engaging experiences. With virtual learning environments, students can interact with their classmates and teachers, explore complex concepts visually and entertainingly, and access global educational resources.

The Metaverse offers new learning opportunities

The metaverse offers learning environments that mimic the real experience. For example, a student could visit an ancient Roman city or immerse themselves in a virtual science laboratory. This creates an engaging and meaningful learning experience, which could help students better remember what they have learned.

In addition, the metaverse offers the opportunity to create inclusive and accessible learning environments. Students with disabilities can use this type of technology to participate in classes and educational activities without the limitations they may encounter in real life.

There are also logistical advantages. For example, it might be cheaper for schools to create virtual learning environments than real ones. Not to mention the learning materials that can be shared easily and instantly with students around the world.

Communicating with the rest of the World

People from all over the world who can communicate with students. The Metaverse can break down geographical barriers and allow students to collaborate with different realities. This global collaboration can help students gain greater cultural awareness and develop teamwork skills.

The metaverse can facilitate communication with people who speak different languages, but learning a language other than your own always comes in handy in life. Experts say that 1 in 3 students who study foreign languages is afraid to speak a language other than their own. But, using virtual reality you can help these students feel more confident, eliminating fears and anxiety.

Overcoming the challenges of innovation: the obstacles to integrating virtual reality in teaching

However, there are also some challenges in using the metaverse for teaching. One of the main problems is that not all students have access to the necessary technology. Schools should ensure that all students have access to the devices and Internet connections needed to participate in classes in the metaverse.

In addition, teachers should be trained in the use of metaverse and the integration of virtual experience into their lessons. Added to this is the need to develop rules and regulations to ensure the safety and privacy of students.

The first applications of the Metaverse to the school

However, there are already experiences of the application of virtual environments in teaching. On 2 March 2023 in Sulmona, 400 students from Abruzzo schools participated in the Hi-Tech university orientation event promoted by the Bio-Medical Campus University of Rome: "UCBM Destination".

The students, thanks to the use of virtual reality, had the opportunity to participate in the open day of the University Campus Bio-Medico in Rome visiting all environments, without moving from Abruzzo.

From within their classrooms they were able to visit the departments of medicine, nursing, engineering, nutrition and nutrition, sustainability, artificial intelligence, big data as well as take a lesson in the university classroom, interact with faculty and participate in laboratory experiments.

We are within two Olympic Games, both in the summer and winter. As athletes prepare to be ready for competition, the Olympic Games also try to keep up with the times. At the 2022 Winter Games in Tokyo, the first step has been made in Web3, but Paris 2024 and Milan-Cortina 2026 do not want to be outdone.

Blockchain and Olympics: the first meeting in Tokyo 2022

Among the many traditions that characterize the Olympic Games are the Olympic pins, initially used as a way to identify athletes, judges and officials. In their 125 years of history, however, they have become a symbol of innovation until becoming NFT in Tokyo 2022.

During that edition of the Winter Games, thanks to the agreement between the IOC and nWays, a subsidiary of Animoca Brands, fans were able to collect and exchange unique NFTs in the form of pins and mini-multiplayer games, which celebrate not only the current Olympics but also past ones.

The announcement was made by Timo Lumme, general marketing director and television services of the Olympic Committee who in 2021 said:

"Olympic badges began as a way to identify athletes, judges and officials, but over the past 125 years it has become a tradition of the Olympic Games, where everyone, from athletes to event staff, journalists and spectators, all participate in the collection and trade of pins in the Olympic Village and beyond. Today’s announcement is a natural evolution of this tradition, in line with the 2020+5 Olympic Agenda and the IOC’s digital strategy to embrace new digital technologies to promote Olympic values and grow direct relationships with our fans. They can now connect with the excitement of the Games in a completely new way and own a piece of Olympic history".

Buy tickets with cryptocurrencies, the Paris 2024 project

Ticketing Business News, last June, revealed that Michel Cadot, interministerial delegate of the Olympics, would draw up a report on the Olympics that included the sale of tickets for various events entirely based on blockchain. The project would serve to protect buyers and avoid scams. All this would be guaranteed by inserting in the ticket a rotating QR code that would be automatically deactivated as soon as the ticket was used.  

Six months later nothing has been said, what is known is that cryptocurrencies will be used in part to pay the economic compensation of athletes who manage to win a medal, as happened in Tokyo. The same Cadot was reported: 

"These provisions are already foreseen for the 2023 Rugby World Cup and the 2024 Olympic and Paralympic Games and practiced by major events such as the French International Tennis".

And what does Milan-Cortina 2026 have in store?

Although slow, the works of construction of the facilities for the Milan-Cortina 2026 Winter Olympics are underway. Before proceeding we had to choose the places that would host the various races.

Among the candidates there would be the ski resort Pontedilegno-Tonale. The destination has not been selected, but before submitting its application the local tourist portal OpenPonte, in collaboration with the Municipality of Pontedilegno and the Pro-Loco di Pontedilegno, carried out a market research to understand how the inhabitants of the area would welcome the possibility of hosting Olympic competitions.

Thanks to the innovative voting platform based on blockchain made available by Efebi, Italian citizens over the age of 18 in Pontedilegno during the Christmas holidays, have had the opportunity to express their thoughts on the possibility of organizing an Olympic race within the ski area Pontedilegno-Tonale.

As for the organization of the Games, cryptocurrencies are expected to be used for the compensation of athletes, but there may also be other news.

In the world of Web3 there are many terms with which we started interacting, such as blockchain, cryptocurrencies. There are some that we have known for a long time, but that still create a lot of confusion. We’re talking virtual reality and augmented reality.

Let’s start from the definitions of augmented and virtual reality

In general, virtual reality (VR) creates an artificial environment that can be explored and interacted with via a VR device, while augmented reality (AR) overlays virtual elements to a real environment via a screen or AR device.

In detail for VR, the devices used, such as VR headsets, PCs or game consoles for interaction controllers and sensors, create an immersive experience for the user, who can "enter" an artificial world and interact with it. Virtual reality is used in many industries, including games, entertainment, education, medicine, and military.

Users of AR, however, can access it via a device such as a smartphone or tablet with a camera and an internet connection. In addition, a specific AR app is required to perform real-world overlapping of digital elements. It creates a hybrid experience between the real world and the digital world. Augmented reality is used in many practical applications, including product design, training, and games.

In summary, virtual reality creates an entirely digital artificial world that can be explored and interacted through a VR device, while augmented reality overlays digital elements in a real environment. Both technologies offer new opportunities for learning, communication and productivity in many industries.

The main uses of VR and AR

Virtual Reality (VR):

Augmented Reality (AR):

The future of the two technologies

Augmented reality and virtual reality are currently experiencing a period of growth and development. AR is becoming increasingly popular for use in shopping, gaming, and marketing apps, while VR is used for gaming, entertainment, and professional training.

In the future, AR and VR are expected to have a significant impact on many sectors, such as medicine, education, design, tourism and industrial production. For example, AR could be used to provide interactive real-time instructions when repairing equipment. VR could be used to simulate training and training experiences and environments.

Both offer unlimited opportunities for innovation and the creation of new experiences, making technology an important part of the future of everyday life and work.

Released November 2021 ChatGPT is depopulating. The highly intuitive virtual assistant able to answer in a relevant way the questions that are asked by the user is making the rounds of television programs, information newspapers, schools and much more. We talked about it too, but we decided to go a step further by asking her a few things about cryptocurrencies.

5 curiosities about cryptocurrencies according to ChatGPt

We started by asking ChatGPT to give us some facts about cryptocurrencies. The chatbot’s answer was:

More fun facts about cryptocurrencies listed by ChatGPT

But our curiosity wasn’t satisfied, so we tried to ask the OpenAI AI to tell us some fun facts about cryptocurrencies. In this case the answer was given in two steps. First 5 facts were listed, then 5 more.

The next 5 arrived after our further request

The case of the domino sale Crypto.com

Intrigued by the last curiosity that ChatGPT has provided us we asked her if she could tell us something more and this was the answer.

"The Crypto.com domain name was sold for more than $10 million in Ethereum in 2021. The transaction was made on the Ethereum blockchain and represented one of the largest sales of a cryptocurrency domain name to date.

The buyer, Crypto.com, is a digital payments and finance company that uses blockchain to provide affordable financial services to everyone. The sale of the domain name has allowed the company to strengthen its market presence and stand out as a leader in the use of cryptocurrencies".

The car market is influenced by many variables, including demand, supply, technology, regulation and fuel prices. The car market is constantly evolving and new developments such as electric vehicles and shared mobility services are changing the way people buy and use vehicles. Moreover, like many other sectors, it is expanding into the Metaverse.

Differences between the car market in the physical world and that of the Metaverse

The car market in the Metaverso is growing and offers new opportunities for users and companies who want to take advantage of this new virtual world. However, it is still a young and rapidly changing market, so there may be uncertainty about its future opportunities and challenges. At the functional level it is similar to the real one, but with some important differences.

Some examples of car showrooms in the Metaverse

From 5 to 8 January, as every year since 1967, was held at the Las Vegas Convention Center the Consumer Electronics Show (CES), an exhibition of the most important on the subject of consumer electronics, with a worldwide recognition.

On the occasion of the 2023 edition, numerous technological innovations were presented, including the Fiat Metaverse Store, a virtual marketing initiative of the Italian automaker Fiat in which car models are sold in a virtual environment.

Users can explore, customize and purchase car models in this virtual environment, interacting with them in an immersive way. This virtual store was created to reach a younger and technologically advanced audience, offering a unique and engaging shopping experience. But the main goal is to sell the Fiat 500e in the United States.

Not only Fiat, other car manufacturers are also creating showrooms in the metaverse. Other examples are:

Already from the first weeks immediately after Mark Zuckerberg announced the change of name of his company and then gave way to the creation of numerous virtual worlds named metaverse, experts began to say what could be the ability to create value of this new reality. Today came a new estimate, published by the McKinsey company.

McKinsey’s report indicates the economic value that the metaverse can create

McKinsey is a leading international management consulting firm, which recently came out with the report 'Value creation in the metaverse'. The report was compiled by collecting data from a survey that had as subjects 3,400 users and entrepreneurs.

In the report it is estimated that by 2030 the Metaverse can create value for 5 trillion dollars. To benefit from the important economic data from these environments should be in particular e-commerce that is estimated to be worth 2 trillion dollars to be worth 2.6.

The perspective of entrepreneurs and users on the creation of value by the Metaverse

These figures are good to hope for companies that have already chosen to invest and could act as a trigger for those who have not yet done so but are considering it. So much so that 61% of the executives interviewed believe and hope that the metaverse can make positive changes, albeit slight, to their sector.

On the user side, on the other hand, 79% of respondents said they appreciated, or even preferred, shopping in the metaverse, being this more immersive. Expanding the concept, 59% of consumers said they preferred activities that are accessible in immersive reality over those of the physical world.

The types of users in the Metaverse

From the research of the Metaverse Observatory, it is possible to identify three categories of users who approach this new way of interacting with the web.

They are 31% of the sample and are the most enthusiastic and prepared about these new technologies. Demographically, Generation X (43-57 years) and Millennials (27-42 years) prevail slightly, probably also favored by the fact of having experienced the metaverse. They have a medium-high degree and use cryptocurrencies and NFT to a greater extent than average.

29% of the sample. They are the ones who feel more similar and less afraid towards metaverse and immersive reality. But they frequent it less than the Connoisseurs Enthusiasts because they consider it still too expensive for them and they don’t have occasions to use it in professional field.

It’s actually the cluster of the highest concentration of people in Generation Z (16-26 years). They expect to use the metaverse for activities beyond the game, such as attending meetings, learning new things, and intensifying their entertainment experiences.

Are 40% of the sample and both knowledge and emotional affinity towards the metaverse are below average. They are sceptical about these new technologies, which they associate exclusively with video games, and concerned that they bring a negative confusion between real and virtual life. Demographically it is a substantially transversal cluster, where the Baby Boomers (aged 58 and up) are slightly overrepresented while Generation Z is underrepresented.

On January 18, 2023, the Derby of the Italian Super Cup was staged. Milan and Inter faced off against the nerazzurri to raise the cup to the sky. Simone Inzaghi and his team were able to celebrate the victory thanks to the three goals of Dimarco, Dzeko and Lautaro Martinez. The three scorers, however, unlike the past editions, could not take home the ball they sent to the net. Why? Because the fans can win.

Italian Super Cup, the collaboration between Socios and Lega Serie A

Those who were at the stadium in Riyadh on 18 January or were watching the match from their home couch could see that it was not Inter players who recovered the ball that finished on the net, but it was the referee Maresca who then handed it over to Chiffi. The fourth man then inserted the balls with which Dimarco, Dzeko and Lautaro Martinez scored in a case, with a note showing the minute of the goal and the name of the scorer.

The reason? Those same balls are the subject of a new initiative that has come to life thanks to the synergistic work of Lega Serie A and the fan token platform Socios, which for some years has been working with the world of sport to bring more and more fans and sports clubs.

The token fans of the Italian Super Cup balls

Once the fourth man Chiffi has inserted the ball in the case this was sent to the headquarters in Chiliz, where it will be subjected to verification of authenticity by the team of Gameused.com. Once you make sure everything is done by the book, the Super Cup ball will be implanted with an NFC chip.

At this point, as has already happened with other sports memorabilia managed by Socios.com, the balls will be auctioned and Nerazzurri fans in possession of their team’s Fan Tokens can win them, with the guarantee that they are the authentic ones. The three balloons enter the Socios Collectibles, the new hub dedicated to physical collectibles whose authenticity can be verified thanks to an app downloadable on your smartphone.

METAVERSE SMELL TOUCH - From 5 to 8 January, as every year since 1967, the Consumer Electronics Show (CES) was held at the Las Vegas Convention Center. Numerous technological innovations were presented at the 2023 edition. Among the most innovative must certainly be mentioned the one presented by OVR Technology, aimed at allowing you to experiment in the metaverse even with the sense of smell. How are we feeling?

OVR Technology brings smell to Metaverso and presents it at CES

The International Consumer Electronics Show, originally called the Consumer Electronics Show, is a consumer electronics fair held by the Consumer Technology Association in the United States since 1967. It is held once a year in January at the Las Vegas Convention Center.

Also known as CES, the fair is one of the most important on the subject of consumer electronics, with a worldwide recognition. During its development, new consumer electronics products are often presented for the first time in the world before being marketed.

In the 2023 edition OVR Technology presented for the first time a VR capable of making a user experience the sense of smell in the metaverse.

The OVR Technology project that makes you experience the sense of smell in the Metaverso

Fortune is reporting the news. The portal reveals that within the fair OVR Technology presented an integrated headphone with a container loaded with eight aromas that can be released in various ways and mixed together.

The project is still under development but should be released by the end of 2023. An earlier version of it had already been released a few years ago for exclusive marketing use; it gave the opportunity to experiment with fragrances such as roasted marshmallows and rose beds.

During the presentation at CES, Aaron Wisniewski, CEO of OVR Technology said:

"We are entering an era where extended reality will drive commerce, entertainment, education, social connection and well-being. The quality of these experiences will be measured by how engaging and emotionally engaging they are. The perfume infuses them with unparalleled power".

Not only smell, touch also tries to present itself in the metaverse

While the company of Aurora Townsend, FireFlare Games, would be working on a dating app that allows you to live the experience of touch making virtual reality even more immersive.

"Being able to feel the earth as you walk with your partner, or holding hands with it while you do it - says Townsend - subtle ways that we involve people will change once tactile technology is completely immersive in VR".

Tactile stimulation technologies in VR are far behind.

Also at the CES, Ozan Ozaskinli tested a jacket and gloves designed to make users experience the sense of touch immersed in virtual reality or simple video conferencing. His experience, however, was not entirely positive enough to say that we are still "far from reality". Although he then added: "But if they are considering replacing Zoom meetings, why not? At least you can hear something".

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