16 January 2024
States and Metaverse: the Finland case

2024 started with big news for metaverse and blockchain. One of the things we must analyze is the relationship between States, worldwide, and the new web technologies. If 3D experiences will be enabled for citizens to have public services, something will really change in daily life. And here come the States political decisions, with their […]

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6 January 2024
Walmart Metaverse experience: an immersive e-commerce and the collaboration with Unity

Walmart Inc. is using metaverse since a couple of years, bringing different perspectives and using new tools. “As we began to craft this experience, we listened to our growing community on the platform and found that they were seeking easier ways to discover experiences and virtual items,” Walmart Chief Marketing Officer William White said after […]

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14 November 2023
A new collaboration in the Metaverse: ZEP signs a partnership with NEAR Protocol

SOUTH KOREA - A new collaboration in the metaverse field has just been announced. ZEP, South Korea’s premier metaverse platform, revealed a strategic partnership with the global Layer 1 platform, NEAR Protocol. This is a strategic decision and partnership. Mark Mi, Gaming Director of NEAR Protocol, underlined the significance of this partnership in expanding NEAR's […]

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26 October 2023
Urban metaverse, 700 cities are expected to enter the immersive reality by 2030

The metaverse has still an unclear future and unspread market opportunities brought by the transition toward the web 3.0. We can say on the other hand that the metaverse will be certain a part of our future. One the most important approach to the metaverse are the digital twins. The reproduction of cities is a […]

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29 September 2023
Highlights from Meta Connect 2023

LOS ANGELES - At the Meta campus in Menlo Park, Mark Zuckerberg announced all the company's news during the Meta Connect 2023. Meta CEO Mark Zuckerberg updated investors on his plan to build the immersive metaverse in first in-person conference since the start of the pandemic. As we analyze this important event, we believe that […]

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22 September 2023
Metaverse and AI meet perfumes at Pitti Fragranze in Florence

FLORENCE - What does the metaverse smell like? Metaverse and AI enter also the world of perfumes. The 21st edition of Pitti Fragranze, the Pitti Immagine salon dedicated to the world of international artistic perfumery, which took place at the Stazione Leopolda in Florence, has just ended. And beyond the new scents and events was […]

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1 September 2023
LoveITDetroit: the second edition arrives in the Metaverse

Lights are shining for the second edition of the Detroit Month of Design, a promising event set to capture everyone's imagination. This year, the Consulate of Italy in Detroit and the Dante Alighieri Society of Michigan proudly present the "LoveITDetroit" project. More remarkably, it won the Ministry of Foreign Affairs competition for the "City of […]

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15 June 2023
Not only Chat Gpt. Meta unveils I-Jepa, it's own AI model. The announcement in Paris

Yann LeCun, vice president and head of artificial intelligence at Meta, announced in Paris the development of an artificial intelligence (AI) model that is increasingly approaching human intelligence. His name is Jepa. "The future fascinates me. I am only interested in understanding the mistakes of the present and how to overcome them". Yann LeCun, head […]

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29 May 2023
Innovative Business Models between Immersive Reality and Web3

Metaverse? Immersive reality? Web3? Artificial intelligence? What a confusion! These are concepts that bombard us nowadays, but how do we apply them in our everyday reality? What do we do with them? And what do companies do with them? Let's start with... Immersive Reality for Business We can imagine immersive reality for business as the […]

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