SMART WORKING TELECOMMUTING - With the restrictions due to the pandemic from Covid-19 came forcefully into our lives the term smart working. In Italy, however, the term smart working is - in most cases - incorrectly used to indicate what in reality is telecommuting. In the reality of things, however, in Italy and abroad both ways of enjoying work are widespread. However, there are different regulations, benefits and risks that involve them. There are also several economic implications now and in the future.
The terms telework and smart working do not indicate the same way to enjoy work. This is also clear from the definition of agile work, the smart working note, which is given in the Italian legal system:
«a procedure for the performance of the employment relationship established by agreement between the parties, including forms of organisation by stages, cycles and objectives and without specific constraints on time or place of work, with the possible use of technological tools for carrying out work.»
This definition allows us to understand how agile work is characterized by the fact that the work performance is carried out without a fixed workstation: therefore partly inside the company premises and partly outside. It should therefore not be confused with teleworking, where the employee typically works from home and there is usually only one return to the traditional workplace per week. In teleworking, the worker is bound to work from home but retains the same responsibilities as those who carry out their activities in the workplace. The worker who is in smart working according to the Italian Law n. 81/2017 carries out his activity in three ways:
What all three methods have in common is that it is up to the worker to manage his working day. That is: with the employer - when there is - the objectives and the projects to be carried out and the deadlines within which they must be completed are agreed. It is then up to the worker himself to decide when and how to carry out the work, provided that he completes the objectives within the prescribed period. In telecommuting, instead, employees are required to carry out their activities from home, but exactly as if they were in the office. The two modes are distinct but could also be carried out in a mixed manner, with days when the worker is in smart working and others instead in telework or office. However, this must be agreed between employees and employers.
Recent research has shown the advantages of agile work not only as a barrier aimed at preserving social distance but above all from the point of view of production, sustainability and economics. But there are also risks. It is obvious, however, that we must always consider individual cases, because the benefits (or disadvantages) of working remotely also depend on the individual characteristics: we must always identify what works best for each person.
A recent study conducted by the University of Stanford and based on data collected over three years of observation that involved 250 people operating in 21 companies, small and large, reports the following average data per employee in smart working: 2,400 kilometers traveled less, seven days earned and 270 kilos of carbon dioxide not put into the air with a saving of about 1300 euros per employee. Moreover a search of Confesercenti - lead in Italy - asserts that if smart working became structural, the enterprises could save 12,5 billion the year.
Among the benefits of agile work, there is also the possibility of achieving a better balance between working life and private life, since you can organize yourself in terms of time and space for the performance of work, with a consequent decrease in work stress. As shown by the study conducted by the University of Stanford also shows how smart working, but also telework in this case, reduces the time and cost of transport for individual workers. Savings are also there for companies that save on fixed structure costs. It also allows access to a wider pool of workers, since it is also a favourable option for vulnerable groups: mothers, family caregivers of elderly or disabled people, people unable to move, students who can start early to gain experience in the working environment.
Distance and agile work can introduce risks such as: reduced ability to transfer information between the workforce, the social isolation of the worker and the difficulty of separating personal and working life
According to research carried out by nordvpn in May 2020, one of the main risks of working from home is the involuntary increase in working hours at the expense of workers. Nordvpn has shown that working from home has had a negative impact on the amount of daily working hours of all those American employees forced to work from home during quarantine, planned by the US government to try to contain and stem COVID-19. According to the research, in fact, the working day, when carried out from home, is 40% longer than the office: the hours worked in fact become 11, 3 more than those usually provided.
In Italy at the end of 2019, only 3.6% of those employed between 15 and 64 years of age usually worked from home. During the pandemic of COVID-19 the first data collected give us the possibility to estimate a dizzying growth of this percentage up to peaks between 45% and 50% of employees in Italy.
In 2017 Italy was last in Europe preceded by Greece, Czech Republic, Poland, Slovakia and Hungary. Only 7% of workers had access to smart working, even if only occasionally. Since it accounted for only 1% of general teleworkers. In the European Union the average was around 17% and saw Denmark at the top of the ranking of smart workers with 37% tied with the United States. Positive data also exists in Japan and Brazil where telework and smart working is encouraged to reduce building spaces in cities and the time of transfer between home and workplace.
In 2021, research carried out by the Smart Working Observatory of the School of Management of the Politecnico di Milano showed that the number of smart workers decreased from 5.37 million in the first quarter of the year to 4.07 million in the third quarter. In September there were a total of 1.77 million agile workers in large companies, 630 thousand in SMEs, 810 thousand in micro-enterprises and 860 thousand in the PA. Structured or informal smart working projects are present in 81% of large companies (against 65% in 2019), in 53% of SMEs (in 2019 they were 30%) and in 67% of PAs (against 23% pre-Covid). For the future, instead, smart working will remain or will be introduced in 89% of large companies, in 62% of PAs and in 35% of SMEs. In small and medium-sized enterprises, however, there is a strong tendency to go back, as a third of those who have experienced it plan to abandon smart working. Although about 58% of companies said they had difficulty hiring or retaining employees if smart working or teleworking is not guaranteed.
A recent survey of more than 10,000 US-based offices found that nearly 20% of American employees return to telework one day a week, about 10% two days a week, only 5% three days a week. A percentage is still four or five days and over 50% only occasionally. As for smart working instead:
"We estimate that 45% of Americans worked from home during the pandemic," says Preston Caldwell, senior economic analyst at Morningstar. "But we do not think it will become the new normal. By 2025, we predict that 13% of American workers will work from home full-time, an increase of 44% over 2019".
In France, a study by the Centre d'analyse stratégique says that the number of teleworkers rose from 8.4% in 2009 to 25% between March and April 2020. Different international research reveals that many currently want to keep one or more days of telecommuting during the week. Many currently are considering leaving their apartment in the city center for a country house.
The results of a survey carried out by the Bass Institute show that over 65,000 French cross-border commuters employed by companies located in the Jura Arc (cantons of Vaud, Neuchâtel, Jura and Bern) were home working in February 2022. From the first of July instead the norm has returned in force for which the limit of working hours carried out from house is equal to 25%. But you work to raise the limit to 40%.
In Spain in 2019, telework affected only about 4.8% of the employed population. In less than a month since the start of the pandemic, this mode has affected 16.2%. At the exit from the emergency there is a strong tendency to the survival of some forms of telework and a decisive structural legislative intervention on telework has been carried out. This would establish a kind of hybrid smart working that provides at least 30% of the working day outside the office and the remaining in presence.
The trend in the rest of Europe and the world is very similar to that of the countries mentioned above. In general, companies and workers aim to maintain smart working and telework in the future but aim at a hybrid form that includes days in the office.
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Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
SUSTAINABLE NFT MANIFESTO - "NFT - uses and consumption responsibly" is the slogan launched by Paolo Taticchi and his team in the digital work that represents a real "NFT Sustainability Manifesto". But why did we need a manifesto clarifying the sustainability of NFTs? Let’s see it together.
NFTs clash with the ESG principles - Environmental, Social and Governance - which will increasingly affect the ability of companies to operate and generate returns while being attentive to the aspect of sustainability. They are considered unsustainable technology. This statement refers to the expensive mining process that drives blockchain. Therefore arises the need to generate new tokens, verify their authenticity and certify the various transactions. Its energy demand is very high and causes high CO2 production.
This does not alter the fact that NFT and cryptocurrencies are a powerful tool, and will be the protagonists in the near future, on which more and more realities will point and invest, thanks also to the expansion of the phenomenon of the Metaverse. There was therefore a need to create a "Manifesto" that would make NFT sustainable. This is not a project that will make all non-fungible eco-tokens, but one in particular.
The Italian professor at the University College of London, Paolo Taticchi, has drawn up the "NFT Sustainability Manifesto". This is a way to raise awareness among companies that want to invest in NFT about the opportunities and environmental risks that these entail. The manifesto is a real not fungible token, designed by Michele Fabbro and the artist Massimiliano Donnari. It represents Queen Elizabeth II wearing a t-shirt with the Earth that launches a slogan: "NFT - use and consumption responsibly". The digital artwork was created using an energy-efficient blockchain made available by Stratisphere and supported by the Italian company Treedom that planted a tree in honor of the NFT. Inside the description of the work, which you can see once you have viewed the digital work, there is a link that allows you to access and read the entire Manifesto.
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
The many advantages of blockchain allow its application in several different sectors, from finance to healthcare, from the electoral system to government administration. These 10 are just the tip of the iceberg and as blockchain technology evolves so will the possible applications.
BLOCKCHAIN APPLICATIONS - The protagonists of the web of the future will be the Distributed Ledger Technology (DLT), ie distributed logs or shared logs that is based on replicated data, shared and synchronized on the network and spread across multiple subjects in multiple places, nations or institutions. It is not based on a centralized database, in fact there is no central administrator. Among the most used DTL technologies today, and perhaps even the best known, is blockchain. It is known for its application in the banking and financial sectors, but in reality the fields of use are multiple.
Before listing and motivating all the applications in the blockchain it is important to clarify what are some advantages of this decentralized technology, because they are common to most applications. As a decentralized technology, information travels across multiple nodes that provide cybersecurity and system resilience. The operations carried out in the blockchain are automated and therefore do not require the presence of human intermediaries. This decreases potential security issues, the possibility of information tampering, and hacking attempts. Everything handled by the blockchain is public, but protected by advanced encryption techniques that anonymize personal data and other information. In fact, it allows users to "divide" the data and distribute them in various points of the network, allowing only the legitimate owner to be able to reassemble and use them.
Despite this, it remains a transparent system thanks to the application of distributed registers that store data in an identical and unchangeable way in several places. The blockchain allows you to view the entire history of a transaction from start to finish without leaving any data behind.
The first applications of the blockchain or rather, the most widespread to date, concerns the banking and financial sectors. It is therefore not surprising that there are very widespread startups aimed at developing blockchain application models for financial products and services.
The advantages of using DTL technologies are mainly related to increasing operational efficiency, significantly increasing the speed of operations that become almost instantaneous. Blockchain enables automated, simplified and secure transactions. The issuance of loans, securities and other financial and banking products allows you to follow the life cycle of each transaction in an agile manner.
Professional bankers in the banking sector have stated that the use of the blockchain in these sectors would bring savings of up to 20 billion dollars a year in administrative expenses.
In the insurance field, the greatest use of blockchain and smart contracts is to try to optimize operations in order to drastically reduce, or at least to reduce the use of paper. It also aims to lower costs and increase the efficiency of operations. The absence of an intermediary that grants the blockchain would allow users to take out insurance directly from buyer and seller without going through the insurance company.
There are many applications of blockchain in the industrial sector. It starts from the filing of patents in case of production of a new project to be placed still in the market. DTL technology allows you to keep track of the entire life path of the product, from the origin of the raw materials used to the sale to the ultimate consumer. But supply chain management is the focal point of blockchain use in industry. The goods in fact can be traced in a unique way in each phase of transport to storage in a warehouse..
In addition, stolen goods are protected if attempts are made to resell them in other markets. Not to mention that It also simplifies the management of any gif cards or loyalty programs while reducing related costs.
The life cycle of a food product goes through many supply chains: from the producer to the consumer there are several other intermediate steps. Losing information from one to another is very easy. The blockchain greatly simplifies the traceability process by facilitating the purchase and consumption for all types of buyers, from merchants to consumers. The blockchain can also ensure the safety and freshness of food and reduce waste. Not only that, in case of corrupted or contaminated lots it becomes easier to trace back to the source in a few seconds and trace where they ended up.
One of the focal points of the global healthcare system is to be able to communicate and have access to a patient’s medical information wherever they may be. The blockchain, while ensuring the privacy of individual patients, achieves the goal. It would also make the files clearer and more traceable, allowing you to trace every single drug and surgery performed on the patient and who administered, prescribed, performed it. In the healthcare system the blockchain also benefits the supply chain of drugs and hospital supplies, eliminating the danger of speculation that too often we see.
As for drugs, the issue is very similar to the food industry. In fact, it guarantees the safety of drugs and in case of corrupted or contaminated batches it becomes easier to trace back to the source in a few seconds and trace where the fallacious products are finished. As with blockchain patient records, it becomes easier to share data across platforms and institutions about drug-related information, including the side effects it may have caused, without pharmaceutical companies tampering with the data to hide any problems.
Blockchain can help governments and public administration work more efficiently. It simplifies and makes more transparent the sharing of data between citizens and agencies and also makes it safe. It also ensures the compliance of regulations, the management of contracts, identities and services to citizens. The automation of processes would also drastically reduce the complexity of the bureaucracy behind many of the services that public administration provides.
In the energy sector, the use of the blockchain allows to eliminate the intermediation of the companies of production, activation and management of energy supply contracts. It also curbs the problem of hacking the electricity networks that each of us relies on and that for some sectors, such as health, constitute a source of life, without using euphemisms. Being disconnected from the power grid even for a few seconds for some means immediate death.
The reliable and verified database of the blockchain allows you to certify any document, thanks to the marking of a time mark. This offers the possibility to authenticate any act without being sure and equivocal. In this field there are many applications:
● Buying and selling of shares
● School and university degrees
● Notarial deeds such as wills, purchase and sale of real estate, foundation of a company, association etc..
Electronic voting is present in many world electoral systems. Those who do not adopt it, like Italy, cite the refusal as a reason that they do not consider it safe, but rather very likely to electoral fraud. The blockchain would eliminate this challenge. It eliminates the possibility of double voting, fraud and guarantees the authentication of the voter’s identity.
In the activities of collecting money for charity and having the certainty of where the donated money will end up, it guarantees a greater success of the operation, as it reassures donors about the reliability of the institution to which they are relying. The ability to accurately track where individual pennies donated by individuals or companies end up makes blockchain a great ally. Moreover, it is possible to unblock the donated money only when it is used by the applicant institution, which would make the operation even more secure.
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
VALENTINO ROSSI METAVERSE - The revolution of Metaverse, web3, and NFT started from sport. A champion like Valentino Rossi couldn't help but be among the first to take his place on the Metaverse "podium", and of course he did it in style. VR46 Metaverse was born.
A champion like Valentino Rossi couldn't help but be among the first to take his place on the Metaverse "podium", and of course he did it in style b 2025, 25% of the world’s population will spend at least an hour a day in the Metaverse, exploring new interests and new social, recreational, educational, and shopping opportunities. These figures make it easier to understand the forecasts predict that the size of the Metaverse market will reach 800 billion dollars by 2024. Not only will the market expand, but even though the Metavers is still in its embryo stage, we are seeing an enormous response: 6 million users on Decentralend - one of the first major international platforms to take on the name of Metaverse - have spent 7.5 billion in three months.
Gartner's analysis helps us understandt he economic scope that the Metaverse can reach, and the likelihood it will exceed expectations. From these figures, we can also understand why increasingly more entrepreneurs are willing to invest in existing Metaverses, or give life to their own. This is the case of Valentino Rossi.
The nine-time MotoGP World Champion, who has just retired from the top motorsport competition, has decided to dive into a new adventure. Perhaps becoming both a father and racing in the GT World Challenge Europe Championship did not seem challenging enough. With his VR46 he joined “The Hundred”, Italian media holding, to create VR46 Metaverse. Within the Doctor’s Metaverse, thanks to the know-how made available by The Hundred, Valentino fans will be able to live specific virtual experiences, buy the NFT available, and challenge themselves in highly immersive adventures. Opportunities will be created to meet and interact with other users, and the drivers of the “Academy of the Doctor” and why not? also those coming from other motorsport.
VR46 Metaverse was born as a project in continuous evolution, a "multi-year roadmap" that will present more and more exciting news. This is one of the most fascinating aspects of the Metaverse; to be limitless, to be in continuous expansion, and to not know the concept of "barrier", that is this linguistic, geographical. In the Metaverse there are no brakes, not even for the imagination.
Valentino Rossi’s words on VR46 Metaverse:
"Entering this sector is a really exciting adventure that I decided to approach in a structured way, together with quality partners... I am excited to be able to reach fans all over the world, bringing them the atmosphere and enthusiasm of VR46 through new technology, and I think that this project marks a very important step forward for the brand.”
Alongside The Doctor in this project is Jean Claude Ghinozzi CEO of VR46 Metaverse and a partner of The Hundred. He is an entrepreneur with an immense amount of experience. In his curriculum, he boasts the likes of Microsoft, Activision Blizzard, and Electronic Arts in the management of IP such as, Call of Duty and FIFA. Ghinozzi commented on the announcement of VR46 Metaverse:
"I am pleased to develop this project which, for the first time, will bring an international icon like Valentino Rossi, for the first time, into the Metaverse, and I am sure he will be able to revolutionize this world, as he has already done with motorcycling.”
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
METAVERSE 5G - One of the main challenges facing the Metaverse in the near future, is access to connectivity and, therefore, the breaking down of the so-called digital divide. A fast and reliable connection that can handle an unlimited amount of data and information that will be exchanged and saved within the Metaverse is what the market requires. The answer may already be there, however, it is not widespread yet, especially in Italy.. We are talking about the much discussed 5g network.
The term 5G - acronym of 5th Generation - indicates the fifth generation of mobile radio technologies. This is the evolution of the 4G/IMT-Advanced network that we access today with our mobile phones. However, the leap forward takes 5G far ahead of its predecessors. The main improvement features are:
These enhancements bring advantages for different aspects of the network, not just the one related to mobile devices. In fact, it will be mainly used as a general internet service provider and will make possible new applications of the Internet of Things (iot) and in machine to machine areas. This makes it a highly interesting technology for the development and evolution of the Metaverse.
The spread of the 5G network is not widespread and work is slow due to controversy and erroneous belief that it can cause serious damage to our health. Around the world, however, there have already been tested situations that highlight the potential of the new network and the infinite applications it can have.
An example is the first tattoo made by a remote-controlled robotic hand. The aim of the experience is to test the potential deriving from the very short latency time the 5G network offers. In other words, what we wanted to show is the time between the moment in which an action is imposed and the moment in which the reaction takes place.
At the beginning of 2021, the Dutch actress Stijn Fransen had a tattoo made by the tattoo artist Wes Thomas, who was miles away from her. The work was completed "physically" through a robotic mechanical arm made in 3D, controlled by the tattoo artist, and managed through a 5G connection.
The robotic arm is the brainchild of Wes Thomas himself. The London artist imagined the tattoo mechanism during lockdown. He was supported by a robotics expert. Together, they devised the robot arm, equipped with a special safe tattoo needle, able to stem any human error. Soon the design was completed, everything was 3D printed. Once the prototype was in hand, the various electric motors and actuators needed to move the arm and make the connection to a 5G smartphone were inserted.
The execution of the tattoo on the model Stijn Fransen took place in absolute safety, and with nanometric precision. It all happened as if the tattoo artist and tattooist were in exactly the same place.
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
BLOCKCHAIN ECO SUSTAINABLE - The biggest revolutions the world is experiencing today is the energy transition to green energy sources and the digital transformation. The latter is based fundamentally on Distributed Ledger Technology (DLT) and especially on blockchain and all its possible applications. Can the two transitions go hand in hand? There are those who are convinced they can, however, there are those who are not convinced. Let’s analyze the reasons and objections of both parties.
The biggest challenges that are brought to the Blockchain is not the technology itself, but the operations to which it gives life. In particular, we are talking about mining. This is the process of sharing the computing power of the hardware participating in the network. That is, the operation needed to generate new cryptocurrencies, verify their authenticity and certify the various transactions. Mining objectively requires a high rate of energy:
The Bitcoin/Ethereum Energy Consumption Index of the University of Cambridge, a center responsible for examining the environmental impact of the blockchain, has shown that to make a single Bitcoin transaction takes about 2,100 kilowatt hours (kWh). Additionally, it estimated that in 2021 alone, Bitcoins produced over 56.8 million tons of CO2. These numbers are impressive when you think about the energy needed to power a single Bitcoin transaction is equivalent to what an average US family consumes in 75 days.
The data reported by the Bitcoin/Ethereum Energy Consumption Index of the University of Cambridge are objective and undeniable, as are those published by the magazine Resources, Conservation and Recycling. They say that Bitcoins have generated almost 31,000 tons of electronic waste so far; In the future, if changes are not made, they will tend to grow exponentially. How can you object to the evidence? Simple, you can’t.
But what you can do, is propose solutions that can make changes to these polluting trends. For example, Hamid-Reza Khoyi, a Swiss auditor, says that it is possible to reduce the environmental impact of cryptocurrencies and Blockchain by using renewable and green energy sources to power computers and all hardware cooling sources.
Even today, when it comes to the sustainability of Blockchain, growth in efficiency is not taken into account. In fact, the DLT technologies we use today have not yet reached their full potential in terms of productivity, effectiveness and efficiency. This means that over time they will need less and less "fuel" to operate and perform various operations. As a result, their environmental footprint will also decrease dramatically. But in the meantime, we look for buffer solutions that can momentarily remedy the problem pending the final solution.
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
NFT MARKETS - The top 3 markets for NFTs are currently NBA Top Shot, OpenSea and CryptoPunks. NBA Top Shot is a product of Dapper Labs, which gained fame a few years ago with CryptoKitties and brought about the trend of trading basketball cards online. OpenSea has digital artwork, as well as collectibles such as CryptoKitties - and CryptoPunks by Larva Labs, which is known for its unique pixel characters stored on Ethereum. But there are many applications already implemented for NFT. Let’s see some together.
Crypto art is the expression of our time, the integration of the physical-virtual pregna, our daily life and all its activities. In this context, crypto art binds artistic creation to digital interaction, creating an inclusive artistic current that reflects the spirit of the new generations that will shape the world of tomorrow.
The work of the street artist Banksy "Little girl with balloon" was auctioned for 1.2 million euros and was destroyed in the instant after the sale. In the case we are about to talk about, however, he did not implement the performance: the American company Injective Protocol, which deals with Blockchain and decentralized finance, commissioned the destruction of the picture "Morons". The young man in the video immediately clarified the intent: they burned the picture in order to sell its digital version, thanks to NFT. In doing so, NFT holds the only remaining and guaranteed testimony of Banksy’s painting.
Here, we discover the role of the NFT in the case of Banksy: NFT allowed the sale of a work that no longer exists physically, but virtually. In fact, the sale price speaks for itself: the physical version was worth $95,000, while the NFT version was auctioned for $382,000. A unique event that leaves a lot to think about for both art lovers and finance experts.
As we have seen, NBA Top Shot has brought the trading card trend of basketball to the digital world. But other sports as well are launching in the world of NFT, from football to Formula 1. One of the main sponsors of Scuderia Ferrari is Velas Network AG, the world’s leading Blockchain and NFT company. Together they are ready to give life to numerous digital works projects.
French driver of the highest category of open-wheel single-seaters, Pierre Gasly, has already started. In fact, he recently launched a limited edition of 350 NFT convertible into designer caps and T-shirts. He also created and auctioned three unique NFT redeemables for a helmet worn in the race by the driver in question, a promotional signed helmet, a VIP experience, and three meet and greets.
In the football realm, NFT and Fan Token companies act in two ways: rely on companies like Sorare, or operate alone in order to give life to their own projects. This is the case of Juventus and Fiorentina. You can also have a mix between the two, as is the case of the Paris Saint Germain that made $PSG Fan Tokens, or the coin that the PSG created with Socios.com in 2020.
Many are interested in these technologies and new sources of revenue. For example, federations such as the League Series A, who created Crypto.com 7 NFT, depict some important aspects of the final of the Italian Cup of 2021. There are also cases of individual players like Andrea Ranocchia, who has put his limited edition collection on the market, "NFT IM SCUDETTO."
Until now we have seen applications of NFT in sectors that have welcomed the use since their entry into the market. Now other realities such as wine, are also entering this technology. They are used to open consumers to new horizons of fruition, and collection of a bottle of wine or another food product. Not only that, but to create a new source of revenue for wineries and luxury food brands.
There are already examples of wineries that have made use of NFT. This is the case of 900wine, a sparkling wine company in Valdobbiadene. It has in fact equipped some bottles of its production with a particular label. Who buys a bottle of Grand Cuvée Premium receives a qr code with which he can redeem on the OpenSea platform a digital work of art in 3D of the same value as the bottle, ie 900 euros.
At the moment, in the fashion industry, the application of NFT has only two main outlets. An employment is that which regards the sale, the physical reality, and the exclusive and limited edition collections.
The increased use of NFT in the fashion industry concerns the creation of garments to be used exclusively within the Metaverse. This creates a new market and economy that exists and develops only in the digital world. An example is the collaboration between Balenciaga and Fortnite, which gave life to clothes designed by Balenciaga, to be used within the game and purchased by users for the use of their own characters. Among all those proposals is the use of the NFT which makes it easier to understand how these digital works will be at the center of the Metaverse.
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
