Nike in Metaverse

NIKE: new expansion and new Community

19 November 2022

Category

It's amazing how much Nike is investing in the “web new deal” and how much it's growing; probably thanks to its capillarity in the metaverses and the assets it has created around it, it will not only open the way but will soon allow it to be a model on which to make clearer predictions on ROI.

But let's see what he's doing and what the remarkable news are: Nike wants to be present in all international metaverses and the fact that they are game doesn't create any kind of problem since its target is primarily young people. Nike is acting according to a total expansion and an increase in its prestige, nothing is excluded and it is doing so with a strategic and competitive advantage that has already determined its supremacy in just one year!

After Nikeland in the Roblox metaverse (and more) Nike has resumed its refinement by creating its own very specific community and filing more and more patents on the subject of cryptocurrencies.

Now, the news is Nike has launched .SWOOSH, its web3 platform that supports athletes and supports the future of sport by creating a new community and digital experience for all.

We have already talked about the importance of doing and being "community" in the article dedicated to Discord, but here the experience moves towards something even more familiar, inclusive, exclusive.

The platform is based on the blockchain and allows athletes, influencers, creators and users to gather around a common passion and collect, vote, design and co-create virtual products with Nike itself.

For those who join the community there are also royalties or what they can get from the sale of those co-created virtual objects.

The “business key” of the future is probably this: to attract, build, share and cooperate together, and we all feel good about it (maybe).

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