Tim Cook, Apple CEO, has doubts about the use of the word “Metaverse”. He said that he’s not sure the average person can tell us what the Metaverse is. Meta-world is a dark presence for Apple, in fact the devices are design for in-between use.
Cook will want to use always Augmented Reality and Virtual Reality technologies because they “will affect everything. Life without AR&VR will soon be unimaginable.”
Cook will follow this point of view: AR&VR are very immersive but he wouldn’t to people live in it.
How Metaverse can change Cook’s idea?
SOURCE: MIXED NEWS
Chiara Chiommino is a graduating student in science of communication with work’s experience in social media marketing and web marketing as Brand Manager for Italian Cigar Group SRL. She took part in an internship experience entitled "Il Metaverso" in Italy.