ITALY - The positive practice already started by other italian local administrations continues in Puglia After the pilot experience of the Municipality of Barletta which was the first to notarize its Integrated Plan of Activities and Organization (PIAO) on a permissionless blockchain. Following the first case of notarization of the mandate program of the new Mayor of Giovinazzo as a new form of disruptive participation, also the regional capital municipality has decided to notarize the recently adopted PIAO on the permssionless Algorand blockchain infrastructure. The PIAO is part of an italian normative and regulatory path of transition from the previous planning monadism to integrated planning. This path has been quite long and troubled; the same was inspired by the desire to streamline the planning burdens of the Public Administrations. At the same time promoting the pluralism of confrontation with the various subjects called to express themselves.

The complexity of this process led the Minister of the Public Administration to coin the oxymoron "simplifying is complicated". The PIAO replaces the previous plans for performance, corruption prevention, personnel needs, agile work organization, training, rationalization, audit, etc. As highlighted by the Council of State and authoritative commentators, it is not the sum of the individual plans, but a new planning architecture aimed at developing policies generating public value. On the one hand, as the CEO of Blockchian Italia says - Pietro Azzara - this is a technology with an Italian mind and heart, having been conceived and designed by fellow countryman Turing prize and professor at MIT in Boston prof. Silvio Micali, on the other hand, as reported by the Director of the Financial Service of the Municipality of Bari - Giuseppe Ninni - the usefulness, sustainability and resilience of this technology has also been promoted at national level as highlighted by Bank of Italy in a recent paper publication. This further testimony is proof of how blockchain technology is increasingly used also in the public sector and how Italy is strengthening its position in the ranking of the countries most engaged in the implementation of blockchain technologies.

Metaverse is trying to meet the needs of many sectors, we can hear about meta-hospitals, meta-municipalitie etc. but probably the strongest and most immediate impact will be the ideas that are developing in the world of schools and universities

While we talk about the first times in the metaverse, there is already someone who has taken a degree inside metaverse (campus Einaudi), exactly in Turin (Italy); today innovation is so fast that there is no time to talk about new products and firsts

However, university is just knowledge and freedoom and metaverse support that. Maybe also for that it is the "place" among the most suitable for this "new".

Who loves or study technology is already ready for metaverse. It's a great way to make yourself know and do marketing.

From Hong Kong to the the other part of the world they all agree: we start again after the pandemic period and to be prepared for new misfortunes from innovation from the new web, from social (metaverse included) and from AI.

The Metaverse replaces nothing, ti's only a strategic complemets of this time, a new way to be visible and internazionalize.

UNITED STATES - How do we understand if something new is becaming part of our lives? Here at The Meta Economist we think this happens when the "new" overruns into everyday life. MTV’s Video Music Awards, the international prize linked to music video, this year will have a new category: the award for Best Metaverse Performace. The show of the VMA this year will be back in Newark, N.J., air on Aug. 28th. The awards show focuses on the music stars and their music video and is now trying to head off new generations, since the audience of the last years is recently very low compared to the millions recorded in earlier 2000.

The nominees are based on performances that took place metaverse platforms as Roblox, Fortnite, and Minecraft. Ariana Grande, Charli XCX, Justin Bieber, Twenty One Pilots, and K-pop groups BLACKPINK and BTS. One of this six artists will win the Best Metaverse Performace. Voting for the category ends this Friday.

So the question is: will the metaverse already changed our lives and our habits? Will Mtv's audience grow because of this new marketing choice? We will see after the night of the show.

Source: Fortune

After the high fashion sector and the jewelry industry (this, already obvious in USA), we are already beginning to see that the next one interested sector in "augmented realty", it is the nautical sector. They are very interested in wanting to find a new way to present itself in order to present super fabulous luxury Yachts in detail, furthermore they know very well that the winning choice is to be the first!

All these ways of doing "Metaverse" continues to turn out to be a stretegic marketing choice to be ridden immediately and soon all the luxury sectors will have their own space in the new web or better, in a big synergistic "metaverse".

One of the most important thing is that all of these big sectors understand that the future is the big "metaverse", like the Ikea's approach

Consumers cant' waint to visit large immersive spaces thanks to virtual reality (and out of the world of game-based) in order to enjoy a new shopping experience. We guess the first "big metaverses" (how they are studying them in Europe) will be ready before the end of the year.

"Metaverse" is meant to be thought and to think big, faced with this evidence -> how and what small businesses will do? For them it was already a problem on the web 2.0...

Future is Luxury...

The first hurdle for WEB3 marketing is for marketers to fully understand what the WEB3 is and what the difference is between the type of marketing that has been used up til now and the fundamental differences in this approach for the future.  Though this would appear to be an essential learning exercise, the primary stop point is that since WEB3 is so new and in evolution, many things we thought we knew have already morphed into something “better and improved”, different or worse -- no longer exist, so, learned and now to be discarded.

There is a learning curve and it is like Mont Fort (Switzerland): steep and slippery.  And though we don’t want to latch onto those things we know and never let them go  (which would be like trying to fit a square peg into a round hole), we also don’t want to discard everything we have been learning and using in WEB2.  

Community-Oriented Marketing

One of the common denominators that keep surfacing is the importance of “community.”

Community is not just those who follow on FB or Twitter, they are not just those who are spending money to buy products or services, and they are not just those who talk about you online.  

Just look at social platforms, organizations,  gaming groups, or businesses - like Amazon - there is always a community supporting it. Normally, we think of communities like those we find on Instagram, Facebook, Discord or even fan clubs.  It can be agreed that  “dedicated communities are at the heart of the most successful businesses.”

Community-oriented marketing provides immense benefits - a group that in some way all have something in common.

WEB3 Communities

“Web3 was community-oriented, community-focused, and in many ways, community-run”

What makes a community in WEB3 so different? So game-changing? Unlike a WEB2 community where there is an external control over the community - perhaps guiding the members, testing them, making suggestions, the WEB3 is the community - they make the platform, they make the community, they make the decisions, they guide the market without external guidance

Thus, they become more important.  They are the force business want to interact with, they are the force that will be making decisions, they are (more) in control than ever before.

Community is the basis of WEB3 - “In simple terms, a DAO (Decentralized autonomous organizations)  is similar to a true democracy. The members of the organization represent and control it. “

WEB3 Community Benefit(s)

There will be many benefits and many of them will center around decentralization which is a central concept of WEB3.

Decentralized autonomous organizations are typified by the use of blockchain technology to ensure unicity and provide security and traceability.  This practically eliminates the need to involve a “trusted” third party, for example, Facebook or TripAdvisor.

“Web3 marketing focuses on decentralization. It implies that no company will have central power over data as it will be accessible in different places at once.”

So, in effect what this suggests for marketers is that the “power” is in the hands of the people - the people that make up the community - the people who are directly interested in the objectives and goals of the community.

TheMetaEconomist 2022 - Privacy / Cookies