Despite of general skepticism, fear of being left out, the volatility of cryptocurrencies and a younger target audience, brands have definitely found the way to approach Metaverse.
Virtual releases have dominated the past year and even the most skeptical have given it a try. Nonfungible tokens have given major brands new ways of interacting with their consumers interested in art, fashion and gaming.
NFTs has allowed some of the world’s most iconic brands to rake in hundreds of millions of dollars in additional revenue.
Now, the question to be asked is this: which brands registered highest revenue from NFTs?
According to a Dune Analytics survey reported by The Fashion Law, Nike, Dolce & Gabbana and Tiffany & Co. are found at the top the list of big brands.
Let’s see some revenue figures from non-fungible tokens.:
Nike leads the list with a total of $185.31 million in token revenue, considering primary sales, secondary transactions and royalties, generated mainly through RTFKT, a leading trainer, collectibles and virtual experience company acquired by Nike in December 2021.
Dolce & Gabbana places itself as second and earned $5.7 million in October 2021.
Since then, revenue has reached $25.65 million, of which $23.14 million came from primary sales revenue and $2.52 million from royalties.
Third place confirmed for Tiffany & Co. with $12.62 million from primary sales revenue.
In fourth place Gucci with $11.56 million, followed by Adidas with $10.95 million.
It mostly proceeds from its Into the Metaverse NFT collaboration with Bored Ape Yacht Club, gmoney and PUNKS last year.
We are talking about important figures, of course, and yet shadowed by the total revenue of this fashion giants:
As in the case of the $10.7 billion in total revenue that the Kering-owned colossus has billed in 2021, of which Gucci's $11.56 million NFT revenue is only a small part.
The same example applies to Nike for whom the $185.31 million generated by NFT represents only 0.4 per cent of the $44.5 billion in sales - of tangible goods and services.
Nadia Capasso has a solid background in the aviation industry. Her recent long permanence in the United Arab Emirates allowed her to build a strong knowledge of market trends and with attention for the digitalization process happening in that corner of the world.