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The most bureaucratized sectors are analyzing the Metaverse: in Italy a new Study Centre is born

9 July 2022


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Metaverse is very intuitive and easy to use for some sectors, but for the legal one, real estate and for the more delicate and bureaucratic professions it is an opportunity to be analyzed very carefully. For this reason, a study centre was founded in Italy, exactly in Rome, thanks to the initiative of some important national and international associations and partners.

Composed of about ten experts/professionals, this prestigious study centre presented themselves through an international metawebinar using Advepa’s metaverse platforms (which is a metaverse’s developer) ​​and this happened on 5th July, 2022 also talking about the first proven applications. Through this study centre, this group of leading and prominent experts (each in a distinct specialty) carefully analyzes the usefulness, applicability and therefore the consistency of the Metaverse for each specific and interesting use. 

Probably this Study Centre differs from the other ones precisely for the experts of which it is composed and for the very delicate sectors that concern it. At the moment, and this is also confirmed by the first tests, Metaverse is for sure the most highly visible communication & marketing solution in the new web to do personal branding, exposition and having meetings and probably, (this is just already confirmed) it will be a new exclusive way of socializing, to involve, to attract clients and new clients. 

The Study Centre’s experts, through their speaker/coordinator Mrs. Sara Janecek, reassure that they are evaluating with broad prospects of success, to be able to carry out contracts, agreements, mediations, arbitrations “inside” the metaverse, in according with Italian/UE rules; in fact, the experts are very involved and careful in full applicability and consistency in order to transfer knowledge and business models.

The big issue on the metaverse is the tools we will be able to use in next months to enter the 3D reality and how many people can be able to use them. Mark Zuckerberg continues to speak out on his plans. By the end of the year Meta, already Facebook, will unveil Project Cambria, its first viewer for the metaverse. In this sense Mark Zuckerberg wanted to take stock with the international press on the work done by the Reality Labs division on the merits of new technologies that will make it possible to access 3D worlds, perceiving them as if they were technologies.

So what do we have to expect about the meta revolution? "The metaverse has to relate to us forever the way we relate to each other," said Zuckerberg just before showing three prototype headsets. The first, codenamed Butterscotch, is endowed with a resolution sufficient to guarantee a vision in virtual reality equal to ten tenths of the normal tables used for eye examinations. Then Holocake 2, which the CEO describes as "the thinnest and lightest headset we've ever made and compatible with all existing computer games". The problem with Holocake 2 is that it requires the use of specialized lasers, which are still too thick and expensive to integrate into a mass market accessory. The third device shown is a close relative of Meta's long-awaited goggles, at least in shape. It's called Mirror Lake, it takes back a pair of ski goggles and integrates not only Holocake 2 technology but also the others Meta has been working on for the past seven years. <br> The purpose? Responding to what the company calls "the Turing visual test". In 1950, Alan Turing devised the test whose purpose is to determine whether a computer is capable of engaging in human behavior. Visual testing is a way of assessing whether what is displayed in virtual reality is distinguishable from the real world. "We are taking an important step towards realism and creativity. I am convinced that, if we continue to make progress, we will arrive at a future where information technology will be increasingly focused on people and how they want to experience the world.

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