Detroit Month Design 2023 LoveITDetroit Metaverse LaPresse

LoveITDetroit: the second edition arrives in the Metaverse

1 September 2023

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Lights are shining for the second edition of the Detroit Month of Design, a promising event set to capture everyone's imagination. This year, the Consulate of Italy in Detroit and the Dante Alighieri Society of Michigan proudly present the "LoveITDetroit" project. More remarkably, it won the Ministry of Foreign Affairs competition for the "City of Italian Creativity Worldwide." It offers innovation, sustainability, a dedicated installation, 12 must-attend sector-specific events, and an engaging metaverse. Don't miss the magic of the "Fashion Panorama - The Italian New Wave" exhibition, created in collaboration with Vogue Italy.

Exploring Detroit Month of Design 2023: art, culture, and innovation in an extraordinary month of design

From September 1st to 30th, a creative oasis opens to all at 1001 Woodward Ave, in the heart of Campus Martius, voted this year as the best square in the United States. The installation is open from 11 am to 6 pm, offering access to a world of innovation and design.

This unique space will host no fewer than 12 live events, spanning from sustainable mobility to fashion, aerospace to wine, opera to cinema, with prominent speakers both local and from Italy. On September 1st, the Detroit Month of Design kicks off, a tribute to the city's uniqueness as the only city in America with the UNESCO title of "City of Design."

In celebration of this, the Consulate of Italy in Detroit, represented by Consul Allegra Baistrocchi, has reaffirmed Ludovica Serafini and Roberto Palomba as Ambassadors of Italian Design in the World and curators of the physical exhibition. The 2023 edition of LoveITDetroit aims to capture international attention, elevating the essence of Made in Italy. The installation emphasizes Italian companies' sustainability commitment, merging tradition with a greener future, showcasing design's transformative power. Get ready for a month of extraordinary design where art, culture, and innovation converge.

LoveITDetroit 3.0: Italian fashion in the metaverse

This year, Italian design in Detroit merges the physical and virtual worlds in a captivating celebration. The metaverse hosts a captivating exhibition by Wedoo, set in Ludovica and Roberto Palomba's unique space design. LoveITDetroit 3.0 surpasses earlier versions, exploring beyond Made in Italy (1.0) and the Rome Modern Art Gallery exhibit (2.0). Now, we present "Fashion Panorama - The Italian New Wave," a project by the Ministry of Foreign Affairs and International Cooperation in collaboration with Vogue Italy.

Showcasing modern Italian fashion via 10 innovative brands like ACT N°1, Gisèle Claudia Ntsama, Cormio, and more. They redefine craftsmanship, connecting with Italy's creative industries in unique ways. Uniquely, they address the challenges and crucial themes of contemporary society.

Creative excellence and sustainability

Spaces will shine with exciting stories of Italian creativity and sustainability. Discover Verginer's wooden art and Chiara Taiariol's glass creations. Explore textile wonders from Dolcevita, Orange Fiber, and Rada, transforming recycled materials into masterpieces. And then there's Stella Jean, the designer who masterfully blends sustainability with the fight for social justice.

The opening event honors Kartell's green shift, marking the 20th anniversary of "Louis Ghost" chair (60% less pollution now). Six Detroit artists will bring these Kartell pieces to life, creating an exciting live art show. The chairs, once transformed into artworks, will be exhibited throughout the month and auctioned for charity.

In September, all energy used for the event, including installation, in-person events, and metaverse servers, is 100% renewable. Thanks to MIGreenPower by DTE Energy, supported by Bedrock, the event is eco-friendly.

The project presented by the organizers

The exhibition embodies the spirit of blending that characterizes Palomba Serafini Associati, described in the words of Ludovica and Roberto Palomba: "We can define our approach to design as 'holistic.' We develop every detail, focusing on the overall image because in the end, all the individual elements of design - like voices in a choir - come together into a single identity."

"We are proud to participate in the beautiful LoveITDetroit initiative with Fashion Panorama - The Italian New Wave, confirming Vogue Italy's commitment to creating bridges and synergies between our country and the rest of the world. The main goal of the traveling exhibition is to tell the many stories of Made in Italy that make us proud today, demonstrating that there is fertile ground thanks to the work of young designers, each with their own unique creativity and insights, yet united by common values and a desire to build the future." Francesca Ragazzi - Head of Editorial Content at Vogue Italy.

Words from Consul Baistrocchi: "LoveITDetroit will once again become an international showcase for Italian excellence, helping to spread the importance of a sustainable approach in the creative industry and inspiring best practices from Italy, integrating tradition and craftsmanship with technology and innovation. For the love of Italy. For the love of Detroit. And for the love of design!"

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