Memes are now an integral part of everyday online life and online communities, being in fact images, videos, texts but more particularly and in detail, symbols and fictional characters, which are also entertaining, they spread rapidly, changing and adapting to trends, particularly social ones when it comes to political and social purposes.
But what are memes really? And what is their impact on our society? The term "meme" was coined by Richard Dawkins in his 1976 book "The Selfish Gene". Dawkins defined it as a unit of cultural information that is transmitted from individual to individual through imitation. In a digital context, memes take the form of images, videos, GIFs, or texts that are shared online, often with added captions or tongue-in-cheek edits.
The increase in the use of social media can make memes become a real means of communication with which very concrete things are expressed, even: actions and choices. Memes as a means of communication, diffusion and even propaganda are enjoying so much success in terms of visibility and excel so much in terms of replicability and ability to influence, to the point that even the business world has begun to take notice. The more a meme is capable of arousing an emotion, a laugh or a sense of identification, the more likely it is that it will be shared and spread, so why not create awareness and transform it into an opportunity? This replication process leads to the evolution of the meme itself, which changes and adapts to the different cultures and contexts in which it is received. One day, through the memes of a period of an era, we will be able to retrace the trends, fashions and tastes of the web in a specific historical period. Their ability to make us laugh and reflect at the same time makes them a fascinating phenomenon with a great impact on our society.
Among the most viral memes at the moment we find PEPE, a frog face that dresses up in all situations, more precisely PEPE is a green anthropomorphic frog with a humanoid body. The origins of the character date back to the comic Boy's Club, written by the American Matt Furie in 2005, therefore PEPE represents first of all an American experience, but what makes it even more incredible is how Decentralized Finance has made its diffusion as COIN possible starting since 2023 and how much the cryptocurrency market and investors have reacted.
With an ROI that crypto.com cites at around +100,000,000%, an all-time high of 0.000009877 Euros and 420T PEPE in circulation, the cryptocurrency that acts as a tribute to PEPE is in the DeFI world a real project developed within Ethereum in stages and scalable and yet not the only one of its kind, it grows dramatically every day with the aim of becoming the ideal COIN of everyone and for everyone, a currency close to people.
Born in Italy in 1976. Graduated in Political Science, Computer programmer & web 3.0 supporter and user. Real Estate Expert (two professional technical register and two active official roles) - Extrajudical civil mediator.
