Bounds and links are a fundamental law in everything, as mother nature teaches us everyday. But most of the time in life and market fields we prefer dealing with competitors or, worse, we call them enemies. None of the above for Mark Zukerberg. We talk about an important collaboration between Disney and Epic Games and now there's another one behind the corner, or we have to say "on the horizon". In fact, Meta CEO recently announced that it will open up its Quest 3 OS to third-party companies, allowing other manufacturers to build their own mixed reality headsets based on its software. This is a move that will probably influence the virtual and augmented reality sector, also due to the fact that there are already important companies that have embraced Quest OS, specially renamed Meta Horizon OS.
The call for the other companies includes at the moment ASUS' Republic of Gamers (ROG) brand, which is working on a new "performance gaming" headset, Xbox and Lenovo which is developing devices for "productivity, learning and entertainment". Zuckerberg revealed this operation in a short video, that you can watch in an interesting post by Arun Prasath S, an important entrepreneur. Meta also states that it is working on a limited edition Xbox-inspired Quest headset. In this regard, it is worth mentioning that Microsoft and Meta recently collaborated to bring Xbox cloud gaming to Quest. Meta is also calling on Google to bring the 2D Play Store to Meta Horizon OS and adds that it will make software developed through Quest App Lab available in the Horizon Store. Finally, Meta is developing a new framework to allow mobile developers to create mixed reality apps. This strategy should help bring more content into the Meta Horizon OS ecosystem which could become a sort of Android for mixed reality.
In the official communication Meta said:
"Meta Horizon OS is the result of a decade of work at Meta to build a next-generation computing platform. To pioneer standalone headsets, we developed technologies like inside-out-tracking and self-tracked controllers. To allow for more natural interaction systems and social presence, we pioneered hand, eye, face and body tracking. And for mixed reality, we built a full stack of technologies for blending the digital and physical worlds, including high-resolution Passthrough, Scene Understanding and Spatial Anchors. This long-term investment that began on the mobile-first foundations of the Android Open Source Project has produced a full mixed reality operating system used by millions of people.
Developers and creators can take advantage of all these technologies to create mixed reality experiences. And they can reach their audiences and grow their businesses through the content discovery and monetization platforms built into Meta Horizon OS, including the Meta Quest Store, which we’ll rename the Meta Horizon Store".
Someone said this is the "resurrection of metaverse", we prefer to say that collaborations always bring important revolution. Maybe this is the new path for the metaverse to become part of our everyday life.
SOURCE: Meta
READ ALSO ---> "Is Disney back in the metaverse?" by Ilaria Vanni
Ilaria Vanni is a TV journalist for italian broadcasting and coordinator of The Meta Economist portal. She has a philosphy degree and she's now studing the economic and technological issues connected to the new frontiers of the metaverse.
LOS ANGELES - At the Meta campus in Menlo Park, Mark Zuckerberg announced all the company's news during the Meta Connect 2023. Meta CEO Mark Zuckerberg updated investors on his plan to build the immersive metaverse in first in-person conference since the start of the pandemic. As we analyze this important event, we believe that those new technologies will come along side with a new economy aim to create a web space to create a new finance model.
Zuckerberg showed his idea to navigate into a mixed reality working with artificial intelligence, augmented and virtual reality technologies. The company, which renamed itself Meta two years ago, unveiled the next version of its virtual reality headset, the Quest 3. It will cost $499 and will be delivered on the market October the 10th.
As AP reported: "Zuckerberg told the audience of developers, employees and journalists that Meta is “focused on building the future of human connection” — and painted a near-future where people interact with hologram versions of their friends or coworkers and with AI bots built to assist them".
Talking about expection we can say that Meta keeps on believing that 3D is the future of online approach and web tools. Meta is exeperiencing a corporate transformation that will take years to complete. It wants to evolve from a provider of social platforms to a dominant power in a nascent virtual-reality world called the metaverse — sort of like the internet brought to life, or at least rendered in 3D.
The company's transformation from 2D to 3D has been slower than expected and Meta’s main business remains advertising on its social media platforms, Facebook and Instagram. Competition with TikTok remains Meta’s biggest challenge, said Insider Intelligence analyst Yoram Wurmser.
After cutting more than 20,000 job last November Meta didn't gave up on the metaverse and mixed reality division. The new investiments announced at Menlo Park tells that Zuckerberg is focusing on more technical hires such as experts in AI toward a long-term vision.
After the realease, last summer, of the next generation of its AI language free for research and commercial use, at Connect CEO unveiled an AI image generator named Emu, which creates images based on prompts from users. Users can download its new AI models directly or through a partnership that makes them available on Microsoft’s cloud platform Azure “along with Microsoft’s safety and content tools.”
Meta Connect 2023 let many discoverd how the web 3 revolution will work. We will have virtual odbjects that will be present in our phisical spaces, as long as we will wear VR/AR devices. So olognrams and virtual screens will appear in a room and fastly metl away whe we will take off VR/AR glasses, or in this case Meta Quest 3. This will change the way we experience the web and also the way it will be useful for our everyday life. From the shopping, to learning, form travel to healthcare. Those tools will help our senses to reach highest performances. This concepts are all in the beginning of Meta Connect introducing speech, where Zuckerberg underlined the company's mission and philosophy: "at Meta we are focusing on building the future of human connections. We build products to help people feel closer. And we do that because we believe that this strenghten relationships." The message Zuckerberg gave was that the phisical world around us is amazing and during the last decades we built digital worlds that together with phisical world create our real world. So the challange of mixed reality would be to unify those two kind of world, creating a new real world.
SOURCE: AP, REUTERS, META
Ilaria Vanni is a TV journalist for italian broadcasting and coordinator of The Meta Economist portal. She has a philosphy degree and she's now studing the economic and technological issues connected to the new frontiers of the metaverse.
The European Commission noticed that Meta is doing a distorting competition online.
Zuckerberg’s society in fact using its own “Facebook Marketplace” for advertising and it imposing discriminatory trading conditions against other competitors.
Facebook Marketplace is classified ad-section that helps individuals and businesses sell items locally. Marketplace wants to compete with eBay, Subito, etc.
Meta is abusing its advantageous position. For this reason, EU decided to do a preliminary action: he wants to investigate. If Meta’s accusations were to be founded, the penalty could be 10% off of the society’s annual global turnover.
Stay tuned…!
SOURCE: Reuters
Chiara Chiommino is a graduating student in science of communication with work’s experience in social media marketing and web marketing as Brand Manager for Italian Cigar Group SRL. She took part in an internship experience entitled "Il Metaverso" in Italy.
The social media platform Instagram is a new marketplace. At last it gives to its creators the possibility to make their own digital collectibles. Them can be sell to fans on and off Instagram.
Meta says that creators will be equipped with an end-to-end toolkit from creation and showcasing, to selling.
Meta’s crew tested this new update with a little group of creators in the USA but soon, this feature will be expand to more countries.
Meta is also expanding the different digital items that users will see. Will appear video and adding support for blockchain and wallet in addiction to the element that already exist.
Users have only to connect their digital wallet to Instagram.
Stephane Kasriel - Meta’s head of commerce and financial technology - said that the Business won’t impose payments to create and sell NFT until 2024.
People can buy the NFTs directly from the app across iOS and Android.
SOURCE: CoinTelegraph
Chiara Chiommino is a graduating student in science of communication with work’s experience in social media marketing and web marketing as Brand Manager for Italian Cigar Group SRL. She took part in an internship experience entitled "Il Metaverso" in Italy.
