Bottle of wine

"The end", the first wine made with artificial intelligence

18 July 2023


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It’s a few months now, early April 2023 to be exact, but when we talk about more wine is aged more and better. We are talking about the news published by Vitisphere on the French winery, Aubert & Mathieu, and the marketing of the first wine designed by the artificial intelligence of OpenAI, ChatGPT.

Artificial intelligence and wine: ChatGTP produces a bottle for Aubert & Mathieu

That would have been the case. Aubert & Mathieu would have asked ChatGPT:

"I would like you to help me produce an exceptional organic Languedoc wine together with Aubert & Mathieu. I have two varieties at my disposal: syrah and black grenache. Your tips for vinification on the fruit and the proportions of assembly of these two vines. Then you will indicate the name for this wine and the recommended selling price. For the image of the bottle you recommend a Burgundy bottle?"

Question that the chatbot answered:

"This is a very interesting project. To make an exceptional organic Languedoc wine with black syrah and grenache here are some tips for vinification on the fruit and the proportions of assembly:

  • Syrah will bring aromas of black fruits and spices, as well as a solid tannic structure. The black grenache will bring notes of red fruits and a certain roundness to the palate.
  • For the vinification on the fruit it is important to favor a cold pre-fermentation maceration to extract the maximum aromas and flavors of the grape. The alcoholic fermentation must be followed by a post-fermentation maceration to strengthen the color and tannic structure of the wine.
  • As for the proportions of the blend, it will depend on the style of the wine you want to produce. In general, a proportion of 60% black grenache and 40% syrah allows to obtain a fruity and balanced wine. If you want a more tannic and structured wine, you can invert the proportions.

For the name of the wine, you can be inspired by the characteristics of your wine, the region or even your history. For example, you can call your wine "The Spirit of Aude" in reference to the department of Languedoc where your vineyard is located, or "The Syrah of Mathieu" to honor one of the producers you work with.

As for the recommended selling price, this will depend on the quality of your wine, its rarity and market demand. For an exceptional organic wine from Languedoc, you can consider a sale price of 50 to 100 euros per bottle.

As for the image of the bottle, a Burgundy bottle can be an excellent option to enhance your wine. However it is equally important to think about the overall brand of your product, which includes label, capsule and carton. Make sure that the whole package reflects the quality and exclusivity of your wine".

Different marketing strategies

The French winery did not stop at the answer, but decided to really make the product as indicated by artificial intelligence. All the steps described have been respected. The only things that Aubert & Mathieu allowed themselves to change were the name and price of the product. In fact, in the label of the 600 bottles produced, the name 'The end' was mentioned, instead of 'The spirit of the Aude', indicated by the AI. And while ChatGPT recommended a selling price between 50 and 100 euros, the winery decided to sell every single piece for 29.90 euros, excluding shipping costs.


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