Among the big fashion brands in the sports sector, Puma is, let's say, among the last to be exposed on web 3.0 and in the metaverse.

On the other hand, he had a very ambitious project, namely that of having his own "dark" metaverse "in black" (the name is Black Station) full of special effects and experiences to do, and clearly they too have not given up on connecting it to their own discord community.

Creating communities on discord is confirmed like the primary mission of all companies involved in the new web, we had already talked about it in this article

Puma has opted for very captivating 3d graphics but its metaverse doesn't seem so usable and this is probably the demonstration of how much more needs to be done form usable point of view and this is probably the demonstration of how much we still have to do even just for "broadband"

From another point of view, Puma has simply made a graphic growth to complement its sites for a more immersive browsing experience, essential for a prestigious brand that wants to keep up, but the real approach to the metaverse remains more consistent with whats has made Nike (for example)

However there are some common denominators between all the fashion and sport brands, they all focus on increasingly crazy and futuristic branded sneakers for real life or for the avatar (like NFT)

It's amazing how much Nike is investing in the “web new deal” and how much it's growing; probably thanks to its capillarity in the metaverses and the assets it has created around it, it will not only open the way but will soon allow it to be a model on which to make clearer predictions on ROI.

But let's see what he's doing and what the remarkable news are: Nike wants to be present in all international metaverses and the fact that they are game doesn't create any kind of problem since its target is primarily young people. Nike is acting according to a total expansion and an increase in its prestige, nothing is excluded and it is doing so with a strategic and competitive advantage that has already determined its supremacy in just one year!

After Nikeland in the Roblox metaverse (and more) Nike has resumed its refinement by creating its own very specific community and filing more and more patents on the subject of cryptocurrencies.

Now, the news is Nike has launched .SWOOSH, its web3 platform that supports athletes and supports the future of sport by creating a new community and digital experience for all.

We have already talked about the importance of doing and being "community" in the article dedicated to Discord, but here the experience moves towards something even more familiar, inclusive, exclusive.

The platform is based on the blockchain and allows athletes, influencers, creators and users to gather around a common passion and collect, vote, design and co-create virtual products with Nike itself.

For those who join the community there are also royalties or what they can get from the sale of those co-created virtual objects.

The “business key” of the future is probably this: to attract, build, share and cooperate together, and we all feel good about it (maybe).

The demand on the part of the institution to communicate within the metaverse is also growing for teaching purposes, this has been evident for some time and is a growing need, you can read about also that in a past article.

Since everything that happens is the metaverse always makes news, obviously we are starting to think about how to use it for schools didactics, illustration, education; Meta and Microsoft have been investing in this for a long time in USA, but also in Italy thanks some Universities we have some example...

But, let's talk about the most particular aspect that is the dominant role of the "game" both in the study and in the metaverse and in the Meta and Microsoft projects; metaverse will probably never have to abandon its true origins, the game origins, in order to always function better and grow.

Giants like Sony and Philips are investing a lot to enter the metaverse in a "game key" or "game point of view" and them like others are an example of wthat will happen.

But if the metaverse can never give up its game side, where is the web 3.0 revolution located? In Europe like in Italy the trend, the aim was different, they wanted to transform it into a business and network place with beautiful graphics details, but there is only one think to do, find a way to communicate, to educate through the game side of the metaverse and create something also with a gaming aspect.

A social Start Up has already started in Italy that keeps these aspects in mind, using the roblox metaverse game to communicate on sustainability

The world of NFT has seen its light with digital art regardless of whether a NFT can be anything - this world seems to have already reached its goal if we talk about images, sales fell by 60% but let's try to understand why.

The reasons can be really many: they are no longer a novelty, the trend of cryptocurrencies suggests a downsizing of values, it was an initial "bubble", web 3.0 investor have changed their objectives, there is war, recession, inflation etc.

Apart from all this then we need to refect on the model with which the NFTs of the art world were able to be successfull, that is: to sell NFT or the artist was extremely well known on social media (an instagram influencer a crowded twitter and a very popular site with 10.000 works in showcase).

Another model that works for NFTs is to be linked to start-ups with big names or big project but we are alwaystalking about the minting of hundreds of thousands of NFTs.

Are these sales models still the righ ones? Probably not, it will always be important that an NFT is linked to a project but we start talking about limited editions but on a number of NFTs that this time is really limited, this could lead to a resumption of NFT values even though sales volumes are not expected to increase at the moment.

Most Italian Start-ups (outside the interests of the blockchain) are not yet accompanied by a launch of linked NFTs, which would be a good move, the last one concerning the ecological transition instead took into consideration the NFT at least for a limited edition for the inauguration of a new eco-virtual world in the metaverse. This limited edition could be very interesting, it depends on the growth of the project as for all start-up

The numbers of marketplaces are growing even though OpenSea continues to be the largest but those specific to the game world are those that are making the most money of all!

Roblox -> not just a game, but survival, buildings, adventures and now also a special map Made in Italy! Roblox metaverse is the most popular metaverse in the world with Fortnite and Sandbox and others of game origin, but the number of its users per day are absolutely unbeatable, more than fifty millions!

News from Roblox Metaverse

On October 7th 2022, the map of an Eco-Village Made in Italy will be open to the public, it is linked to the Social Start Up BEtenABLE a social initiative for the ecological and digital transition (you can find BEtenABLE in tik tok, facebook, instagram, you tube, discord, twitter, spatial metaverse and somewhere else). It will be a map with important weekly developments to involve not only visitors but also companies that deal with renewable energy or real estate, company builders, and others; there are many visibility opportunities for everyone within this map - the difference from a marketing point of view will be made by the incredible visibility of this metaverse!

The name of the map gives an idea of everything we need to reconstruct, visit it -> Ultimate Survival Eco-Village

To maintain the relationship between visitors and this map there will also be something unique, the first free Pet Cemetery (Cemeterse) in the world, in fact the visitor can leave the photo and the name of his late pet and will have his own space for him/her- all this for free

Ecological transition

Returning to the ecological transition, the goal of this project called BEtenABLE ( practically a complete influencer) is to spread knowledge and viralize an eco-mood and a "be positive" trend, at the moment the idea is no profit, in any case there is a very limited collection of NFTs (published on OpenSea and present in a gallery on the spatial metaverse) for the inauguration of the map - these nft in the home and random green collection are currently at a very low price and if the map as well as the initiative were to find important lenders they would acquire a very interesting value in a short time

How important it is to explore the metaverse

Exploring the metaverses it will be easy to understand what opportunities they reserve for people, professions and companies, both from a news point of view of visibility of graphics interactivity and emotions.

From the purchase of Oculus VR by facebook which dates back to almost ten years ago to the creation of single meta account (just created) as well as putting oneself at the service and vice versa of all the builders of metaverse, and even more -> the fashion/tendency to create communities.

But, let's start with talking about Discord, the platform where gamers meet since 2015 to become a full-fledged social network with 140 million subscribers; it will also be for this reason that the various metaverses builders have chosen to have a discord community (no one excluded) -> you must have it!

The metaverses must be free places interconnected with each other and different functions and interactivity regulated by an external community - discord communities respond to this need by aggregationing by offering services and before to all -> support!

Customer Service Future seems that: inside the community, people help and bots give answers on basic rules and uses. From others point of view Discord seems be also an "asset platform" seeing that it hosts also NFT communities and it hosts already every DeFi Project all of which have their own servers there...

Facebook, or better "Meta" seems to have no need of Discord, because it is the same platform and social network, but Horizon - the Meta Future, is equally present in Discord or they will be communities that make numbers with the world -> "horizon"??

In any case Discord seems to have a very prosperous future ahead of her - everybody choice Discord also a lot of AI to generate, among the most famous in terms of art: mid journey. It also incredible how being a VoIp service it is expanding to become a communication tool even outside the game world, for example it is very appreciated by students and for music and entertainment.

Creating a Discord community is free (also if for a better "server" you can pay) but requires collaborators and "numbers" to be publicly visible and not only within your own network!

Every Company is thinking about how to use the metaverse and the first thing there is no doubt about is that choosing to project your company into the metaverse is a strategic choice of internazionalization and expansion of customers and international reputation.

It's not just about having a virtual office, using bots, images, videos, socials network and than branding, increasing the customer experience - companies has to decide also in which metaverse to place themselves and with whom - metaverse is an immense virtual world where companies must organize themselves (you can read also the article Ikea's approach)

You can imagine the metaverse as a village, a shopping center, a neighborhood a free place for everyone, but also many interconnected worlds!

There are already very populated metaverses but they are the ones based on the game - the challenge is to create them tailored to the consumer and the company.

In Italy we have already an example of Brand exported on known Metaverse, it's Sant'Anna ( yes, she is the one of water!) they took a very "international" choice, having their own map/village on the Metaverse of Decentraland, which actually already boasts a few million users connected per month from all over the world. Some kind of advantage!!

A part from this and other cases, probably at the end of 2022 we will have the pleasure of seeing the first metaverses other than the "game" inaugurated. This process has already started for at least a year and it is inevitable it's just a metter of doing it best. It will be also the new way to do e-commerce, the old model can no longer work as it has finished its cycle.

These are the wainting times!

Spend time Trading through one of the safest and most well-know crypto wallets in the world is certainly not dangerous practice for your savings, indeed!

Obviously there are rules to follow and you have to start from the applications for beginners even if they cost a little more and they are not so precise (from a point of view data punctuality).

Basic Trading means following your selected cryptocurrencies many many times a day only after following them for months through notification and a very small amount to keep them always displayed in your crypto wallet. Following cryptocurrencies which have strong fluctuations you will buy and sell more crypto per day earning small amounts that add up and if daily it becomes interesting, and all this, only by handling small amounts (<1000Euro), which means -> zero risk for your amount if not only having to wait a few days in case of bad luck (naturally cryptocurrencies must always be bought when in sharp decline)

Constancy and attention to the minute count everything, for sure! It could be and it can seems a part-time job. To underestand what kind of cryptocurrencies follow you can visit also the article below: How to recognize a valid Cryptocurrency

This article does not recommend investing in cryptocurrencies only tells how beginners trade safely. Open a crypto-wallet is like open a bank account, the process and on-line security are the same.

Metaverse is trying to meet the needs of many sectors, we can hear about meta-hospitals, meta-municipalitie etc. but probably the strongest and most immediate impact will be the ideas that are developing in the world of schools and universities

While we talk about the first times in the metaverse, there is already someone who has taken a degree inside metaverse (campus Einaudi), exactly in Turin (Italy); today innovation is so fast that there is no time to talk about new products and firsts

However, university is just knowledge and freedoom and metaverse support that. Maybe also for that it is the "place" among the most suitable for this "new".

Who loves or study technology is already ready for metaverse. It's a great way to make yourself know and do marketing.

From Hong Kong to the the other part of the world they all agree: we start again after the pandemic period and to be prepared for new misfortunes from innovation from the new web, from social (metaverse included) and from AI.

The Metaverse replaces nothing, ti's only a strategic complemets of this time, a new way to be visible and internazionalize.