SOULBOUND TOKENS - The metaverse and everything related to it takes many references from the world of video games. No exception are the Soulbound tokens - objects related to the soul.
The Soulbound Tokes - known by the acronym SBTs - are particular NFT, inspired by particular objects within the famous World of Warcraft. Within the game users can get hold of particular elements, which once won after overcoming certain challenges, become the property of the player who is awarded them. The gamer can no longer exchange, sell or destroy them, but they will always remain his property. The name of these objects is soulbond.
The idea was born to avoid the exchange of recognition of achievements between players, in order to facilitate the advancement of level too fast. In fact, they uniquely attest that it was a player, rather than another to overcome a certain challenge, to pass a particular level or to win an upgrade or an object.
The same applies to SBTs, which, belonging to real life, can be curriculum vitae, certificates, notaries, degrees, works of art made by a person who has no intention of giving up with others. Their value is mainly emotional.
The concept of uniqueness is intrinsic to NFT, or unique goods uniquely traceable to an owner. The same principle applies to SBTs, but this is a further step forward.
NFTs can be traded, sold and then passed from one owner to another. Their story is traced and is accessible by reading the data saved within the blockchain. Soulbound data is generated and saved in the same way as the not fungible tokens, but does not have a history of the holders because only one exists. They are non-transferable and non-marketable tokens. This particular property also makes them devoid of commercial value, which is typical of NFT.
Another difference concerns the wallets, NFT can in fact be stored in different types of wallet, for SBTs there is only one dedicated, precisely called Soul.
The history of data related to cryptocurrencies and various tokens such as NFTs are saved within the blockchain that generated them, but they are not always readable by everyone, in fact very often the anonymity related to transactions is guaranteed.
For Soulbound tokens this cannot be possible because the property must be verified, so the owner’s digital identity must always be visible. The data cannot be reached, then modified or altered, but must be visible and transparent for anyone who wants to consult them.
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
METAVERSE PUBLISHING - The process of digital transition is also involving many sectors that are historically linked to paper. One example is publishing, which with the advent of digitalization seems to live a new youth. Enough to be ready to enter the metaverse.
We understand the intensity of the push towards digitalization that is involving the publishing sector already starting from the fact that the word 'reader' today includes not only paper lovers, but also those who dedicate themselves to e-books and those who rely on audiobooks.
In addition, digital and multi-sensory channels have become fundamental for young people and are at the head of the change in the purchasing market, which is increasingly directed towards the immersive experience and digitalization. Young people who are increasingly interested in reading. For example, in 2019 54.1% of readers were 15-17 years old, 56.6% were between 11 and 14 years old. Percentages in net increase three years later thanks also to the phenomenon of the #BookTok, that great impulse is bringing to the publishing field.
The hashtag #BookTok is a widespread phenomenon on the social platform TikTok, which records 75 billion views globally and 1 billion at the Italian level. It is a trend born in 2020 to bring together in one community passionate readers and new customers of the sector forced to stay away from the restrictions for the pandemic.
Thanks to the #BookTok many famous classics, little-known readings, novelties in the bookstore quickly climbed the charts becoming best sellers, even many years after the first ironing.
The 1.701 billion euros of sales at cover price and 115.6 million copies purchased, recorded in 2021 - data collected from the report of the Italian Publishers Association - are not all due to the phenomenon of #BookTok and the advent of new readers, but they include an important slice. AIE report also shows another important data in favor of the transition to a more digital reading: the +11% of users of audio books in 2021 compared to 2020.
The importance of the digital sector in publishing is confirmed by Federico Frattini, Dean of POLIMI Graduate School of Management who states:
"It is thanks to digital that the publishing sector is experiencing a new impetus. The IEA data of 2021 say that the market is worth 1.7 billion euros and is growing strongly compared to 2020, so much so that Italy is confirmed as the sixth publishing in the world and the fourth in Europe. We frequently witness the emergence of new publishing products and native formats of different digital platforms and channels - such as podcasts and audiobooks - that are reconfiguring the publishing market, anticipating trends and trends for the coming years".
It is precisely these data and the interest in publishing by a younger and younger audience that push the industry towards the metaverse, a market that, an estimate by Bloomberg, estimates that it could reach 800 billion dollars in 2024.
The benefits of the metaverse are not only about economy. Reading in immersive virtual reality brings the narrated stories to life and make them more interactive. The metaverse and the reality increase allow you to walk through the environments described in the plot, walk among the protagonists of the scene, listen to their conversations and noises in the environments where the facts are taking place. In a nutshell: immerse yourself 100% in the story we are reading.
There are already early examples of more digital publishing. This is the case of Metabooks, the first library to land in the metaverse. It was born from the idea of the Korean bookstore of the Kyobo Book Center that on December 13 will open the doors of its virtual counterpart.
Thanks to immersive 3D virtual reality, visitors can visit Metabooks under the illusion of being in the real headquarters of Gwanghwamun in Seoul. An omnidirectional camera has 'scanned' and digitally created everything in the real library - environments, shelves, books, albums, notebooks… - and transported all in the metaverse. Visiting the library with their avatar customers can closely observe the proposed offer and buy the items they are interested in directly from the metaverse.
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Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
METAVERSE FASHION WEEK - We are in the middle of the period of severals 'fashion week'. From Milan to Paris, London, New York, up to the metaverse. Yes, because after visiting the fashion capitals, big brands will parade in the Metaverse Fashion Week.
The first edition of Metaverse Fashion Week was held in March 2022, hosted within the Metaverso of Decentraland. Aim of Virtual Fashion Week is to experiment and test the virtual world that brings brands closer to younger consumers and that thanks to the blockchain protects big brands from possible scams. The success of the 2022 edition was such that the event will also be held in 2023.
Within the Virtual Fashion Week, visitors could attend various events and buy items for both their avatar and themselves to receive at home, but to be paid in cryptocurrencies.
Many were the brands that took part in Mvfw, driven by the prospect of making friends with the metaverse. By 2030, according to Morgan Stanley, it will bring to the fashion industry about 55 billion dollars. These include DKNY, Tommy Hilfiger, Paco Rabanne, Dolce & Gabbana, Etro, Charles & Keith and Prive Porter, and already very famous brands in the new version of we3 such as DeadFellaz, The Sevens, 8SIAN, Fang Gang, & The Mortiverse.
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
BLOCKCHAIN PROOF OF STAKE - DTL technologies - Distributed Ledger Technology - such as blockchain, bring with them, from the moment of their networking, environmental impact critiques. Ethereum blockchain has announced that it is ready to leave the old validation method with a new one. The Merge, is the name of the new one, will stop any criticism of environmental sustainability.
The Bitcoin/Ethereum Energy Consumption Index of the University of Cambridge, a center responsible for examining the environmental impact of the blockchain, has shown that to make a single Bitcoin transaction takes about 2,100 kilowatt hours (kWh). Not only did it estimate that in 2021 alone bitcoins produced over 56.8 million tons of CO2. These numbers are impressive when you think that the energy needed to power a bitcoin transaction is equivalent to what an average US family consumes in 75 days. At the beginning of 2022, however, Bitcoin consumed 138 terawatt hours per year, more than the whole of Norway.
The data collected by the Bitcoin/Ethereum Energy Consumption Index of the University of Cambridge concerns only bitcoins, but we must keep in mind that the types of cryptocurrencies that exist are many. Each with its own energy consumption and CO2 production.
There are many challenges to blockchain technology and all that comes with it. In particular, it is the mining process that is being prosecuted. This is the process of sharing the computing power of the hardware participating in the network. That is, the operations needed to generate new cryptocurrencies, verify their authenticity and certify the various transactions. Mining objectively requires a high rate of energy:
The high energy consumption required by the mining process is justified by the system, which for example is used for the realization of Bitcoin, Proof-of-Work (PoW). It is a particular algorithm aimed at discouraging hacker attacks and abuse on the network. A key feature of these schemes is their asymmetry: the work must be moderately complex (but feasible) from the requesting side but easy to control for the service provider (service provider).
PoW has high costs, both economic, energy consumption and emissions. This is because many operations can be solved only by computers with higher computational performance, which still take a long time to work. In fact, the network can handle up to about seven transactions per second, but it takes about 10 minutes to confirm each incoming transition. In these 10 minutes a new block is formed.
Existing blockchain companies are trying to find a more economical and environmentally friendly solution. You seem to have succeeded, Ethereum. The second most widespread blockchain in the world is preparing to put the PoW aside to adopt, from 19 September 2022 the PoS, Proof-of-Stake.
Proof of Stake based cryptocurrencies can be thousands of times more efficient than PoW based cryptocurrencies. It is a consent algorithm, the purpose of which is to allow the creation of a new block and then new cryptocurrencies favoring those who have more. According to the PoS to have more coins it makes the owner responsible and it makes him more interested in ensuring the veracity of the creation process. Because a disorganized network would endanger the security of your investments.
The differences between the two systems are considerable and understandable already analyzing the respective names. Proof-of-Work bases its mechanism on the test of the functioning, that is, in the calculation of the computational effort necessary to solve the mathematical problem behind each single block. In the PoS (participation test) we consider instead the evidence that each user can provide to demonstrate their interest in ensuring the security of the transition. The PoW therefore provides for the use of a large number of computers of gigantic size to validate an operation, capable of consuming a lot of energy, while the pos needs only a deposit, taken directly from your own.
The operation of the PoW requires each of its nodes to perform an arduous calculation work to solve cryptographic puzzles. In PoS, on the contrary, this is not necessary. For each transaction a node - called validator - is chosen on which to validate the entire block. The choice is made entirely randomly, but rewards users who have the most cryptocurrencies. Criteria used for the choice, however, can also be other, such as the speed of claim, the greater period of time in which you are present in the network, for example.
Both algorithms come with advantages and disadvantages. The launch of the PoS by Ethereum is no exception. This is an important response to criticism of the environmental sustainability of the blockchain, but could generate strong discontent among mining supporters.
Only in July 2022, according to data collected by the company The Block, the mining of Bitcoin produced 555 million dollars. This phenomenon is in contrast to the negative historical moment that cryptocurrencies in general are experiencing. Only the future will tell us how users and the market will take the replacement of Bellatrix (the PoW algorithm of Ethereum), with The Merge (the PoS algorithm of Ethereum).
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
MADE IN ITALY METAVERSE - The Virtual Store Loft Italy is born that brings food made in Italy in the Metaverso. Tourists will have access to unique experiences related to the world of food, from buying products to real cooking class.
Food is not only a necessity for living, it is also an experience. This is why many activities and experiences revolve around the food industry. For this reason, the protagonists of the environment are always looking for new opportunities to offer consumers to make this world more innovative and experiential and to approach the needs of customers. According to the report by EY - Future Consumer Index - 72% of consumers lead a more homely life than in the pre-pandemia and 53% say they visit physical stores less and less frequently.
Could the food&beverage sector remain outside the Metaverso? Could he give up a market that according to Bloomberg Intelligence could offer an investment opportunity capable of reaching 800 billion dollars already in 2024? Of course not. The food companies already present in the Metaverso are many including Pizza Hut, McDonalds. Now, however, also the food made in Italy has made its entry into this innovative immersive reality.
Imagine yourself walking inside an art gallery and admiring the hanging artwork. Each representation is the exact reproduction of a particular food or dish and if you approach you are catapulted into a different world. This is what will happen within this particular Virtual Store.
Loft Italy is an Italian company, based in Aosta, which manages about thirty holiday homes concentrated mainly in Northern Italy. Among the many offers they have chosen to make available to their customers there is also that of Metaverso. Virtual Store Loft Italy, this is the name of the Metaverso of the company, aims to put food made in Italy at the center of the project, showing every aspect.
By literally entering the works posted on the store, visitors can access numerous initiatives, from conferences to cooking class to know all the information on the production process, the craftsmanship of Italian products. Obviously there is also the possibility to buy the desired products.
In case of foreign tourists visiting the store during their stay in one of the facilities managed by the company promoting the service, they can choose to return to the Metaverso even once back home. In addition, they can decide to take the products to their country of origin thanks to the delivery service.
At the moment, about sixty local producers from seven Italian regions have joined: Piemonte, Lazio, Lombardia, Trentino, Valle d'Aosta, Veneto and Toscana. But the idea is to soon expand the catchment area and go even towards the South, starting from cities such as Naples and Palermo.
The virtual store has already begun to fascinate an important audience, especially among US, British and French tourists. In terms of transactions made the goal is to get about 10 thousand by the end of 2023. For the moment, we have not exceeded a thousand transactions.
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
BLOCKCHAIN ENVIRONMENT - In a context where waste management has reached critical situations, new technologies must be used to create change. The blockchain has emerged as a solution to trace and make data unchangeable and unalterable, and to enforce policies, monitor funds and donations, providing an efficient and transparent reward system.
Every year 3.5 trillion plastic products are put on the market, which contribute to environmental pollution: in fact, almost 2.2 billion tons of plastic ends up in the world’s rivers and seas! Just think that 90.5% of the plastic produced has never been recycled, and it is estimated that by 2050 the world will have around 12 billion tonnes of plastic waste.
Without clear visibility and traceability of plastic production and recycling it is, and will be, impossible to control pollution not only on an international scale, but also simply on a local scale. Traceability and accountability policies and procedures are therefore needed to create awareness among the population, both of the situation and of the progress made.
Globally, 1.3 billion tonnes of waste is produced annually and is expected to continue to increase.
Unfortunately, at the moment only developed countries have developed recycling policies. While the rest of the world unfortunately has inadequate systems, or chooses the path of indifference or starvation and avoids making decisions in that direction.
In order to encourage recycling by using blockchain, models and initiatives can be developed that through the tracking of “recycle” reward participants, thus giving a tangible value to the plastic material and/or recycling activity.
The ability to implement these initiatives, especially in countries with deep socio-economic inequalities, could provide a strong incentive to recycle waste through a reliable and easily accessible means of income.
However, one should never lower one’s guard: the environment (like many other non-profit initiatives) is often used as a breeding ground for fraud, often using funds illegally. The blockchain ensures transparency for donors through the correct use of funds.
The ability to track waste and the transparent management of all processes, from financing to waste logistics, and the way in which waste is disposed of and recycled, is one of the main ways to bring about a cultural change towards more environmentally friendly societies around the world. As we have just seen, the use of blockchain technology can be cross-cutting, from tracking waste disposal habits, promoting recycling practices with reward systems, to creating plastic identification. The goal is to implement local and global initiatives that together can make a difference. New technologies deliver on promises in the environmental sector, but they must be accompanied by consumer behaviour and changes in the economic business model.
Litterati is an application that allows the user to share geolocalized images of waste. In addition, through labelling describing what kind of waste they are, their artificial intelligence system continues to be implemented. Although there is no reward system, users can invite or challenge others. It is an interactive way to motivate collaboration and help keep the neighbourhood, street, school or city clean. Reportedly, the use of the app has caused public institutions to move from plastic to paper packaging.
Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
MEME TOKEN - In recent years, the rise of cryptocurrency and blockchain technology has been unavoidable. October 2021 was an exciting month for all cryptocurrency investors, as the bitcoin price skyrocketed to US$67,000, and Ethereum quickly followed suit. The most notable event, however, was the Shiba rose, which stunned the entire cryptocurrency community. Shiba quickly overtook Dogecoin’s ninth position in marketcap, and investors made every effort to keep the meme coin crown. As a result, meme coins have quietly dominated many significant cryptocurrencies.
Memecoins, also known as meme tokens (crypto assets that can purchase coins), are digital tokens inspired by popular sarcasm, social media puns, jokes, and memes. As a result, their concept is primarily derived from the internet. There are currently around 130 meme coins in the crypto market. Meme coins differ from traditional cryptocurrencies in that they are created without a specific goal or reason. Dogecoin was the first and most popular meme coin. It was created in 2013 as a parody, but it is now one of the most successful cryptocurrencies.
Even though their initial reputation was created as a joke, meme coins have done quite well in the cryptocurrency arena. People have already made a lot of money from these coins.
The only difference between a meme coin and a crypto coin is that meme coins do not currently have a utility like Bitcoin or Ethereum, designed to solve real-world problems. That being said, some meme coins are doing great things other than being memes, such as earning dividends. Dogecoin, for example, can be used on both a Mastercard-backed card and BitPay. It allows you to spend the coin wherever Mastercard is accepted, just like any other currency. There is a good chance that Tesla will accept Dogecoin as payment very soon!
At the moment, Dogecoin is the only original and largest meme coin. To understand its value, consider comparing it to Bitcoin, the first and original cryptocurrency and the most valuable at the moment. Dogecoin reached its peak in May 2021, with a value of $0.74 and a market cap of more than $35 billion. It is currently trading at $0.27. As a result, it is incomparable to other meme coins. SafeMoon is now worth $0.00000508 and has a market cap of $40 billion.
Shiba Inu is currently ranked third among the most popular cryptocurrencies, with Doge and Coinbase ranking 13th.
What’s important to know here is whether Dogecoin users are selling out into Shiba. That could be a ruse to raise the price, and they may be able to repeat this trick in the future with a new token. So far, this remains an open question. Memecoins are accessible to almost everyone, which means that as their value rises, so will their volume. Alternatively, as demand rises, so does the price. As a result, meme coin owners are well aware of how they can profit from them.ù
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Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
FAN TOKEN SPORTS- From business, to sports, to fashion, there are many sectors that are investing in the new technology of blockchain. People invest in all the products that revolve around blockchain, from cryptocurrencies, to NFT to Fan Tokens. They are used to bring young audiences in particular and to create new revenue opportunities. The tech market is in fact one of those that today generates more revenue for those who know how to make good use of it. Sports clubs know this very well, especially the NBA, football, NFL and Formula 1.
Fan Tokens are particular cryptocurrencies, which are part of the token utility category. They are issued by sports clubs and allow sports fans access to a range of goods and services that can influence the decisions of the team from which they are distributed. As for the club they represent a kind of "shares" acquired by a fan, but they do not lead to changes in the club and ownership of the club. The purchase of Fan Token does not involve the acquisition of financial shares but only of particular services that can be used by the owner. In this way the teams are not forced to bear the financial costs that the real actions involve.
With Fan Tokens, sports clubs are able to obtain revenues quickly without having to deal with the banking system. In the world of football, for example, the largest European clubs received around EUR 175 million in 2021 alone. But they are not without risk. Being cryptocurrencies, such as "mother coins" do not have a fixed value, but are subject to fluctuations. This entails risks especially for the buying fans, who may find themselves losing everything within a very short time. Losses can last for a long time or for a short time, be highly significant or not. Between December 2020 and January 2021 there has already been such a situation with the token fans of Roma and Juventus who have lost respectively 76.6% and 36.3% of their value.
With their Fan Tokens fans can choose: which athlete will have to do the live social; which song to put in the warm-up phase or at the interval or after a goal for example; which teams to face in friendly. In addition, through surveys fans can have a voice in the choice of: merchandising; of the bus; on who to line up. It does not end here in fact can also have access to special discounts on tickets and merchandising. Fans can buy Fan Tokens thanks to appropriate cryptocurrencies that are not necessary to own because to make the exchange, between classic currency and tokens, the competent management app does.
For the realization of NFT and Fan Token companies act in two ways, or rely on companies like Sorare or operate alone giving life to their own projects. Clubs can have a mix between the two. Is the case of the Paris Saint Germain that has made $PSG Fan Tokens, the currency created with Socios.com in 2020. $PSG Fan Tokens - with about 60 dollars of maximum listing reached, has set the record for the most expensive fan token.
Interested in these technologies and new sources of revenue are not only the clubs but also the same federations as the Serie A League that created with Crypto.com 7 NFT reporting some important aspects of the 2021 Coppa Italia final. Or the Spanish Football Federation that has put on sale Fan Token for a total of 12.5 million euros, which can be purchased by every single fan for a price of 0.50 cents.
Until now we have only brought to light examples from the world of football. In reality the first to kick off the market of Fan Tokens have been the NBA teams by making available to fans videos of the most significant actions. The idea of being able to have as a unique and unrepeatable copy, thanks to the technology of the NFT, a basket of its own myths made the price of these videos splash even at 1800 dollars per piece.
To talk about the success of NFT and Fan Tokens is the same Alexandre Dreyfus, CEO of Chiliz and socios.com, the platforms that manage these technologies.
"In just one day, we announced five partnerships from three different sports across three continents. In the coming years, a generation of passive fans will turn into active fans and this transition will happen through involvement on our platform. The world’s largest sports organizations are joining us en masse in the firm belief that Socios.com and the Fan Tokens are here to stay".
The first to launch Fan Tokens in motorsport were Chillz and Socios.com in collaboration with Nascar’s Roush Fenway Racing team. They were then followed by Formula 1 with the Aston Martin and Alfa Romeo teams. F1 teams will earn through percentages received on fan tokens and trading.
The statement of Frederick Vasseur, Alfa Romeo’s main team after the agreement:
"The way to engage fans in F1 is evolving and Alfa Romeo Racing ORLEN is at the forefront of this exciting new journey. Launch of fan tokens will provide our fans with a new way to interact with the team, which is a key aspect to bringing our fans together in everything we do within the team". Red Bull, Ferrari, Mclaren and Mercedes also followed the two teams closely. Today even tennis is trying to invest in this world and has already done so at the Davis Cup final.
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Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
CLIMATE IMPACT TECHNOLOGY - Would you have said that 30 of the emails in your mailbox have the same impact on the environment as a light bulb lit for 24h? And that the average carbon footprint of a half-hour Netflix video is equivalent to driving a conventional car for about 100 meters? Digital technology has a certain climate footprint. How? With the CO2 emissions that every single online action produces. But how much weight does this footprint have? Let’s see it together.
We are living in the age of digital transformation. At work and in private life, technology is increasingly entering our everyday lives. Often the digital transformation is also associated with the ecological transition, as if the two were one or traveling together, being the first a tool to reach the second. In fact, this is not always the case, because digital technology also has a certain impact on the climate.
According to The Shift Project in the study "Lean ICT - Towards Digital Sobriety" of 2019, the entire ICT sector produces 4% of global greenhouse gas emissions, with an annual growth rate of 9%. This last figure is not reliable today, since with the pandemic the use of digital technology has been greatly increased. To get a complete picture, however, these data should be compared with the emissions produced by the events in presence, replaced by virtual ones, and that produce a much greater environmental impact. According to a calculation by the Carbon Literacy Project:
"An office employee receives about 121 emails a day, including spam, newsletters and drafts, which produce as much as 1.6 kilograms of CO2. In a year it is estimated that the carbon footprint of a single worker is close to the total carbon footprint of an inhabitant of India."
The above data should, however, be contextualized, for example, a comparison between a phenomenon carried out without the use of digital technology and one with the use of technology to see which of the two in large numbers has the most effects on the climate. Let’s try for example with the Fairs and compare an event in presence to one completely online. To do this we rely on research conducted by "Punto 3", a company founded in 2007, specializing in sustainable events. According to their study:
Taking a 3-day Fair (UFI 2019) with 11,600 square meters of exhibition space, 120 exhibitors and 11,734 participants, we can see that the overall impact in terms of CO2 emissions generated by the Fair is equal to 5,922 tons of CO2-eq.
If we consider a Virtual Fair with 11,734 participants and 120 exhibitors, the environmental impact would be approximately 58.67 t of CO2-eq (2.4 tons of CO2-eq per hour).
We can therefore say that the impact of the digital event is about 100 times less than at the physical fair."
The above data would change further if a hybrid solution were implemented.
As we have seen, digital has a certain significant impact on the environment. Action to improve this impact is possible. The first thing to do is to look for energy suppliers that use renewable energy sources. For example, Google has compensated 100% of the energy consumed annually with the purchase of renewable energy, bringing into the network about 6 gigawatts of new renewable energy.
To talk about smaller and more immediate actions, it would be enough to begin to delete subscriptions to newsletters that do not interest us and delete, even from the basket, all the emails no longer needed.
What we need to do is put into practice what The Shift Project says:
"Digital sobriety": an approach that aims to reduce the environmental impact of digital technology.
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Viola Meacci, student of Biomedical Engineering at the University of Pisa, has always been interested in the world of journalism. In her job, she explored the world of blockchain, cryptocurrencies, NFT and metaverse which she now very is passionate about it .
