puma

PUMA on Metaverse

9 December 2022

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Among the big fashion brands in the sports sector, Puma is, let's say, among the last to be exposed on web 3.0 and in the metaverse.

On the other hand, he had a very ambitious project, namely that of having his own "dark" metaverse "in black" (the name is Black Station) full of special effects and experiences to do, and clearly they too have not given up on connecting it to their own discord community.

Creating communities on discord is confirmed like the primary mission of all companies involved in the new web, we had already talked about it in this article

Puma has opted for very captivating 3d graphics but its metaverse doesn't seem so usable and this is probably the demonstration of how much more needs to be done form usable point of view and this is probably the demonstration of how much we still have to do even just for "broadband"

From another point of view, Puma has simply made a graphic growth to complement its sites for a more immersive browsing experience, essential for a prestigious brand that wants to keep up, but the real approach to the metaverse remains more consistent with whats has made Nike (for example)

However there are some common denominators between all the fashion and sport brands, they all focus on increasingly crazy and futuristic branded sneakers for real life or for the avatar (like NFT)

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